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	Provedor de dados AgEcon (6) Autor Szakaly, Zoltan (6) Szente, Viktoria (5) Szigeti, Orsolya (4) Berke, Sz. (1) Horvath-Kovacs, Bernadett (1) Mathe, Attila (1) Nabradi, Andras (1) Polereczki, Zsolt (1) Szeles, Gyula (1) Mais... Palavra-chave Marketing (6) Agribusiness (3) Nutritional benefits (2) Survey (2) Agricultural and Food Policy (1) Anciant animal species (1) Beef (1) Changes in consumer behaviour (1) Competition (1) Consciousness (1) Consumer behaviour (1) Consumer preferences and attitudes (1) Consumer/Household Economics (1) Consumption frequency (1) Consumption patterns (1) Csoportképzés (1) Demand and Price Analysis (1) Export (1) Felmérés (1) Fogyasztói magatartás (1) Mais... Tipo do documento Book (2) Journal Article (2) Article (1) Conference Paper or Presentation (1) Ano 2011 (1) 2009 (2) 2008 (2) 2006 (1) País United States (6) Idioma Húngaro (3) Inglês (3)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 6 Primeira ... 1 ... Última Consumption patterns in the market of pork and pork products AgEcon Szakaly, Zoltan; Horvath-Kovacs, Bernadett; Polereczki, Zsolt; Nabradi, Andras. Pork is a source of nutrients essential for the human body but still it is regarded by consumers as a non-healthy product. The main objective of the study was to analyse consumption patterns concerning pork products and to define alternative target markets in bigger Hungarian towns. In the course of the research, 494 people, representative of the base population, were questioned. According to the results obtained, the consumers’ opinion and the already formed image are less favourable regarding pork than poultry in almost all respects. Respondents regarded pork as an out-of-date, slightly boring and aging product. The applied cluster analysis identified five different consumer segments. Among them, rational young consumers represent the primary target... Tipo: Journal Article Palavras-chave: Pork; Consumption patterns; Segmentation; Re-positioning; Marketing. Ano: 2009 URL: http://purl.umn.edu/52197 Analysis of consumer habits and attitudes on the Hungarian beef and rabbit market AgEcon Szakaly, Zoltan; Szigeti, Orsolya; Szente, Viktoria. As a consortium partner the authors took part in a research project aiming at the development of high added value, healthy and environment friendly animal products. From among the products developed by the consortium (rabbit meat, omega3-fatty acid enriched beef, goose liver from non forcible feeding, selenium-, vitamin-E and natural color enriched eggs) the present study describes the results concerning beef and rabbit meat. The given products are chosen because they are produced in and exported from Hungary in considerable quantities and their competitiveness can be further improved. In order to able to map the consumer preferences a 300 count nationwide, representative, questionnaire based survey was designed and performed. Actual products were tested... Tipo: Journal Article Palavras-chave: Beef; Rabbit; Consumer preferences and attitudes; Nutritional benefits; Consumption frequency; Agribusiness; Agricultural and Food Policy; Food Security and Poverty; Marketing. Ano: 2009 URL: http://purl.umn.edu/49229 FOGYASZTÓI ATTITŰDÖK TÁPLÁLKOZÁSI ELŐNYÖKKEL KAPCSOLATBAN AgEcon Szakaly, Zoltan; Szigeti, Orsolya; Szente, Viktoria. In the last few decades the number of civilization diseases has surged and mortality rate caused by them has been responsible for most deaths for a long time. Researches found out that it is the new way of life of people that is responsible for it. Study outlines the reasons for the development of health-protective foods, then it makes the notion of functional foods and the market facts that hinder their spread clear. Authors analyse the basic model of nutrimarketing and they outline the consequent business and collective marketing tasks. Supporting it we launched a representative survey with 402 people to test the consumers’ judgement. For all the consumers clear and chemical free features came to the first place. 4.66 value on a 1-5 scale proves that... Tipo: Book Palavras-chave: Fogyasztói szokásváltozás; Felmérés; Statisztikai vizsgálatok; Csoportképzés; Changes in consumer behaviour; Survey; Statistical analyses; Agribusiness; Marketing. Ano: 2008 URL: http://purl.umn.edu/43309 The market analysis of branded, new generation hungaricums AgEcon Szakaly, Zoltan; Szigeti, Orsolya; Berke, Sz.; Szente, Viktoria. Natural capabilities of Hungary are particularly favourable for agricultural and food production. There are good possibilities both in cultivation of plants and in animal husbandry on plough- and grasslands. Hungary's share and its competitive position, however, decreased on European and world market in the past years. Therefore our research was focused on developing new animal products meeting the changing consumers' demands by their nutritional benefits and by their natural way of production. The study highlights four product s, namely goose - liver produced by considerately fatten up, rabbit meat with low fat and cholesterol levels, beef rich in omega - 3 fatty acids and selenium enriched eggs. The final goal is to form the basis of test - marketing... Tipo: Conference Paper or Presentation Palavras-chave: Export; New product; Nutritional benefits; Position; Marketing strategy; Competition; Demand and Price Analysis; Marketing. Ano: 2006 URL: http://purl.umn.edu/10040 Ökoélelmiszerek megítélése Magyarországon – alakuló fogyasztói tudatosság AgEcon Szente, Viktoria; Szakaly, Zoltan; Szeles, Gyula. Tanulmányunkban az ökoélelmiszerek fogyasztói megítélését, a fogyasztói szokásokat és azokat befolyásoló tényezőket mutatjuk be. Az 1200 fős primer megkérdezés eredményei szerint a fogyasztók az ökoélelmiszerekről egyre bővebb ismeretekkel rendelkeznek, felismerik és keresik őket. A vegyszermentességük és természetességük miatt ezeket a termékeket az egészségre kedvező hatásúnak tartják. A magas ár azonban még mindig korlátot jelent, az értékarányos ár elfogadásához több tájékoztatás és erőteljesebb kommunikáció szükséges. Az ökotermékek értékesítésekor rendkívül fontos a bizalom, amely egyrészt az eladó és a vevő közvetlen kapcsolatának erősítésével, másrészt a minősítési rendszer szigorúságával garantálható. --------------------------------------- In... Tipo: Article Palavras-chave: Ökoélelmiszer; Tudatosság; Fogyasztói magatartás; Marketingkutatás; Organic food; Consciousness; Consumer behaviour; Marketing research; Consumer/Household Economics; Marketing. Ano: 2011 URL: http://purl.umn.edu/119930 MARKETING LEHETŐSÉGEK AZ ÁLLATI EREDETŰ HUNGARIKUMOK TERMÉKPÁLYÁJÁN AgEcon Szigeti, Orsolya; Szente, Viktoria; Mathe, Attila; Szakaly, Zoltan. Key point of the survey is represented by the fact that Hungarian agricultural products had to face turbulent market conditions, heavy concurrency and sharp import competition in the European Union. A possible way of keeping or strengthening market positions is to acquaint the values of native, traditional and region-specific products (Hungaricums). Present survey focuses on analyzing the marketing possibilities of Hungarian Grey cattle and Mangalica pig along with their products. Representatives of companies producing, processing and trading mangalica and grey cattle products were interviewed and in order to define the consumers’ preferences focus group interviews were taken. Interest of consumers for such products grew by leaps and bounds last year but... Tipo: Book Palavras-chave: Őshonos fajták; Mélyinterjú; Integráció; Marketing kommunikáció; Anciant animal species; Survey; Integration; Marketing communication; Agribusiness; Livestock Production/Industries; Marketing. Ano: 2008 URL: http://purl.umn.edu/43310 Registros recuperados: 6 Primeira ... 1 ... Última

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