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| Chern, Wen S.; Kaneko, Naoya; Tarakcioglu, Gulay Babadogan. |
| This paper presents the results of experimental auctions of the orange juice processed with the pulsed electric field (PEF) technology. A series of experimental auctions are conducted to elicit consumers' willingness to pay (WTP) for the PEF orange juice along with WTP for three other types of orange juice: unprocessed (fresh), thermally processed not-from-concentrate, and thermally processed from-concentrate orange juice. We adopt the second-price sealed-bid auction. With this auction method, the highest bidder claims the product at the price equal to the second highest bid. The auction results show that unprocessed "fresh" juice had the highest mean bidding price of $2.68/half gallon. The second-highest mean bidding price was for PEF juice at... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer/Household Economics. |
| Ano: 2003 |
URL: http://purl.umn.edu/21897 |
