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| Govindasamy, Ramu; Italia, John; Thatch, Daymon W.. |
| The majority of consumers surveyed (77 percent) report awareness of the Jersey Fresh, state-sponsored promotional program. However, certain segments appear more likely to be familiar with Jersey Fresh and its logos than others are. Behavioral and demographic models were constructed to evaluate which characteristics influence consumer awareness of Jersey Fresh. The results indicate that those who shop at more than one supermarket, those who frequently shop at direct marketing facilities, and those who frequently read food advertisements are more likely to exhibit a preexisting awareness of the Jersey Fresh Program. The results also indicate that the period of residence in the state positively contributed to the awareness of the program. |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics; Marketing. |
| Ano: 1998 |
URL: http://purl.umn.edu/26838 |
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| Peacock, Kristin M.; Nayga, Rodolfo M., Jr.; Brumfield, Robin G.; Bacon, J. Richard; Thatch, Daymon W.. |
| This study evaluates the economic feasibility of establishing a packing house for the New Jersey Tomato Council Cooperative Association. Several scenarios were evaluated using a comprehensive firm-level, dynamic, stochastic, multiple-year, capital-budgeting computer model. Results indicate that the packing house would have difficulty sustaining itself if it packed tomatoes only during the three months a year that local tomatoes are produced. Economic performance of the packing house improved, however, when additional tomatoes were repacked from another supplier during the months that tomatoes are not produced in New Jersey. |
| Tipo: Journal Article |
Palavras-chave: Agribusiness. |
| Ano: 1995 |
URL: http://purl.umn.edu/26657 |
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| Govindasamy, Ramu; Pingali, Aruna; Italia, John; Thatch, Daymon W.. |
| The Jersey Fresh Program is a leading example of state sponsored agricultural promotion. The program attempts to create consumer awareness through billboards, radio and television advertising, special promotions, and distribution of attractive point-of-purchase materials. This study empirically evaluates the effectiveness of the Jersey Fresh Program in terms of the impact the promotional logos have on consumers. This report includes a descriptive and logit analysis performed to predict the likelihood of consumers patronizing Jersey Fresh produce given certain behavioral and demographic characteristics. Participants exhibited a clear preference for Jersey Fresh produce and indicated that they believed it to be better than other produce in terms of quality... |
| Tipo: Report |
Palavras-chave: Consumer/Household Economics; Marketing. |
| Ano: 1998 |
URL: http://purl.umn.edu/36730 |
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| Thatch, Daymon W.; Slane, Thomas C.; Edelberg, Howard. |
| An interregional transportation model was constructed using ordinary least squares and reactive programming to evaluate the short-run economic impact of changing transportation rate on the U.S. interregional equilibrium and, in particular, the Northeast's competitive position for fresh peaches. Using fixed regional supplies, uniquely determined regional per capita consumption and existing transportation rates the reactive programming algorithm obtains solutions to the spatial equilibrium problem including: overall regional quantities supplied and demanded, prices, consumers' outlays, producers' revenues and opportunity, transfer and shipping costs. Transportation rates were varied 20 percent above and below the current rates to examine the short-run... |
| Tipo: Journal Article |
Palavras-chave: Crop Production/Industries; Marketing. |
| Ano: 1985 |
URL: http://purl.umn.edu/28949 |
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| Thatch, Daymon W.; Perkins, Frederick A.. |
| Researchers and decision makers are currently faced with a reduced supply of agricultural marketing information at both federal and state levels. Although a number of on-line computer informational sources are available to help fill this gap, the data are relatively expensive and often not available in the form or detail needed at the farm level. This paper examines expected future sources of agricultural information in the public, private and semi-public/private sectors. A working model of a semi-public/private informational system is presented. The proposed self-help grower informational model system can be tailored to provide farm level data needed at a reasonable cost. |
| Tipo: Journal Article |
Palavras-chave: Resource /Energy Economics and Policy. |
| Ano: 1985 |
URL: http://purl.umn.edu/28936 |
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| Govindasamy, Ramu; Pingali, Aruna; Italia, John; Thatch, Daymon W.. |
| Jersey Fresh retailers and wholesalers feel that the logos are effective in increasing sales. Most feel that the popularity of the logo among the consumers is moderate. The results of this study indicate that the promotional aspect of the program was more popular among all the participant groups than the quality control aspect. The mail surveys indicated that a greater number of participants were aware of and were using the promotional logo than the quality grading logo. Only a fifth of the wholesalers who were aware of the quality-grading program were enrolled in the program. The results also indicated that participants who thought that consumer awareness of the program was high were more likely to be enrolled. This study also illustrates that most... |
| Tipo: Report |
Palavras-chave: Agribusiness; Marketing. |
| Ano: 1998 |
URL: http://purl.umn.edu/36732 |
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| Govindasamy, Ramu; Pingali, Aruna; Italia, John; Thatch, Daymon W.. |
| New Jersey agricultural growers were surveyed to understand their willingness to patronize the Jersey Fresh promotional and quality grading program. Growers’ perceptions of the premium logo and their opinions of the quality grading aspect of the Jersey Fresh Program were collected. Possible causes for the fluctuating participation of farmers in the quality-grading program were also explored. The results of this study should provide valuable information that can be applied not only to expand the Jersey Fresh Program, but also in other states which have similar promotional programs. Specific objectives of this analysis were to examine the general attitudes of participating farmers towards the effectiveness of the Jersey Fresh Logos and to identify the... |
| Tipo: Report |
Palavras-chave: Agribusiness; Marketing. |
| Ano: 1998 |
URL: http://purl.umn.edu/36731 |
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