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Explaining the Conversion to Organic Farming of Farmers of the Obwalden Canton, Switzerland - Extension of the Theory of Planned Behavior within a Structural Equation Modeling Approach AgEcon
Tutkun, Aysel; Lehmann, Bernard; Schmidt, Peter.
Farmers' decisions about conversion to organic farming are analyzed with a structural equation model. The Theory of Planned Behavior (ToPB), one of the prominent theories in the social psychology, is used as the theoretical basis of this study. Though ToPB is a well-defined theory, it is static rather than procedural and cannot model the individual decision-making as a process. Therefore, we first examine the general applicability of ToPB in an agricultural context and explain the variance in intentions of farmers to convert to organic farming. Second, we extend the ToPB to make it more procedural. For this purpose, research findings from the Diffusion Theory are included as part of the behavioral model. The empirical results indicate that, overall, the...
Tipo: Conference Paper or Presentation Palavras-chave: Behavior research; Conversion to particularly animal friendly stabling system; Theory of planned behavior; Diffusion theory; Structural equation modelling; Farm Management; C8; D1; Q12; Z13.
Ano: 2006 URL: http://purl.umn.edu/25313
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Changing Attitudes: Does Personal Experience Matter? A Structural Equilibrium Equation Modeling Approach with Panel Data AgEcon
Tutkun, Aysel.
Conversion to particularly animal-friendly stabling (PAFS) is one of the programs for which Swiss farmers receive direct payments from the government. This conversion to PAFS is analysed within a structural equation model in order to 1) review the link between intention to convert and observed conversion behavior, 2) prove the influence of personal experience on changing attitudes and norms, after having converted. The behavior model encompasses three theoretical constructs which influence the Behaviour: Attitude toward PAFS and Subjective Norm regarding PAFS, which both affect Intention to perform PAFS. Lastly, Intention influences the Behavior, i.e. observed conversion to PAFS. These variables are available for two time points, so one can...
Tipo: Conference Paper or Presentation Palavras-chave: Attitudes; Subjective norm; Personal experience; Observed behavior; Conversion to particularly animal friendly stabling; Theory of reasoned action; Consumer/Household Economics; Livestock Production/Industries; C8; D1; Q12; Z13.
Ano: 2007 URL: http://purl.umn.edu/7971
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Explaining the conversion to particularly animal-friendly stabling system of farmers of the Obwalden Canton, Switzerland - Extension of the Theory of Planned Behavior within a Structural Equation Modeling Approach. AgEcon
Tutkun, Aysel; Lehmann, Bernard.
Farmers' intentions about conversion to particularly animal-friendly stabling system (PAFS) are analyzed with a structural equation model. The Theory of Planned Behavior (ToPB, Ajzen 1985) is used as the theoretical basis of this study. Though ToPB is a well-defined theory, it is static rather than procedural and cannot model the individual decision-making as a process. Therefore, we first examine the general applicability of ToPB in an agricultural context and explain the variance in intentions of farmers to convert to PAFS. Second, we extend the ToPB to make it more procedural. For this purpose, research findings from the Diffusion Theory are included as part of the behavioral model. The empirical results indicate that the model has a good fit to the...
Tipo: Conference Paper or Presentation Palavras-chave: Farm Management.
Ano: 2006 URL: http://purl.umn.edu/24146
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