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| Vickner, Steven S.; Davies, Stephen P.; Fulton, Joan R.; Vantreese, Valerie L.. |
| This paper develops two brand-level demand models, where prices are treated as endogenous, to estimate unilateral market power in a representative product-differentiated oligopolistic food market. The results are estimated using point-of-purchase scanner data and are used to quantify the impact of a private-label brand on the economic performance of national brands. Specifically, our study calculates demand parameter estimates and returns to retailer vertical coordination for the frozen vegetable marketthe third largest private-label food and beverage category in the United States, after ice cream and carbonated beverages. Consistent with broader industry trends, empirical evidence suggests that the private-label brand maintained a slight competitive... |
| Tipo: Journal Article |
Palavras-chave: Agribusiness. |
| Ano: 2000 |
URL: http://purl.umn.edu/27755 |
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