|
|
|
|
|
| Durham, Catherine A.; Johnson, Aaron J.; Vega-H, Esteban. |
| China is a market of great interest to the agricultural and agribusiness industries, but many firms have reported difficulties in establishing themselves there. A closer look at the approaches used by a successful industry will help other industries and firms prepare themselves for the Chinese market. This study provides a historical look at a market development program undertaken by a trade association, and includes a discussion of domestic participants' perceptions about its impacts and about doing business in China. Two key characteristics of their success are a long-term commitment and training. |
| Tipo: Journal Article |
Palavras-chave: International Relations/Trade. |
| Ano: 2003 |
URL: http://purl.umn.edu/34385 |
| |
|
| |
|
|
|
