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If You Provide It, Will They Read It? The Effect of Information on Choices AgEcon
Vista, Arvin B.; Rosenberger, Randall S..
This paper investigates the effect of information on respondent's choices in an internet survey for measuring the value of water quality improvements in Deckers Creek (DC) watershed in Monongalia and Peterson Counties of West Virginia, USA. A multiattribute, choice experiment and multinomial logit (MNL) models are used in estimating the marginal utilities of restoring the three attributes of DC: aquatic life, swimming safety, and scenic quality. Response times serve as proxy variables regarding whether respondents read or did not read all the information provided in the survey. Response times fell quickly, but then tapered off as they progressed through the various sections of the survey. Results show that the estimated coefficients of subsamples, read and...
Tipo: Conference Paper or Presentation Palavras-chave: Demand and Price Analysis.
Ano: 2007 URL: http://purl.umn.edu/9678
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