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| Neven, David; Reardon, Thomas; Odera, Michael M.; Wang, Honglin. |
| The rise of supermarkets in Kenya has given rise to a new group of medium-sized farms managed by well-educated farmers. Focusing on kale, the essay shows that nearly all supermarket-channel farmers have the capacity to supply larger volumes year round and have transportation vehicles, an irrigation system, a packing shed, a cellular phone, and so on, pointing to the existence of a threshold capital vector which farmers must have in order to access supermarkets. Especially farm size and irrigation were found to be significant determinants of participation in the supermarket channel. Kale suppliers to supermarkets use more capital intensive production technologies, leading to average labor and land productivities which are 60-70% higher than in the... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Marketing. |
| Ano: 2005 |
URL: http://purl.umn.edu/11667 |
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| Wang, Honglin; Xiang, Qing; Reardon, Thomas. |
| The orange juice market is a weather market because of its high geographical concentration and the natural characteristics of orange trees. A few hours of a freeze in Florida is enough to cause a supply shock to the orange juice market. How do oligopolistic firms react to supply shocks do they become more collusive or more competitive? This paper empirically examines the proposition and finds that the level of market power of orange juice firms decreases significantly, and the market becomes more competitive during supply shocks even though prices rise. |
| Tipo: Working or Discussion Paper |
Palavras-chave: Marketing. |
| Ano: 2006 |
URL: http://purl.umn.edu/11508 |
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| Wang, Honglin; Dong, Xiaoxia; Huang, Jikun; Rozelle, Scott; Reardon, Thomas. |
| The supermarket revolution has arrived in China and is spreading as fast as or faster than anywhere in the world. As the demand for vegetables, fruit, nuts and other high valued products have risen, urban retailers are finding new venues seized on niche and today have over $55 billion in sales, more than a third of the urban food market. However, the experience of many developing countries suggests that there could be serious distributional impacts of the rising of supermarkets. There is concern among policy makers and academics that poor, small farmers might be excluded from market. The main goal of our paper is to understand what types of farmers have been able to participate in the horticultural revolution, how they interact with markets and how... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Horticulture; Modern Supply Chains; Farmer Impacts; Poverty; China; Crop Production/Industries; O33; O53; Q13. |
| Ano: 2006 |
URL: http://purl.umn.edu/25762 |
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| Reardon, Thomas; Berdegue, Julio A.; Lundy, Mark; Schutz, Paul; Balsevich, Fernando; Hernandez, Ricardo; Perez, Edwin; Jano, Pilar; Wang, Honglin. |
| This document presents a research method to analyze the access of small and medium farmers to the supermarket market, and the effect of such access on the producers' decisions and net incomes. The method was developed for and used in a study carried out in 2004 in three Central American countries. |
| Tipo: Working or Discussion Paper |
Palavras-chave: Labor and Human Capital; Marketing. |
| Ano: 2004 |
URL: http://purl.umn.edu/11818 |
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| Neven, David; Reardon, Thomas; Chege, Jonathan; Wang, Honglin. |
| Supermarkets are rapidly penetrating urban food retail in Kenya and spreading well beyond their initial tiny market niche into the food markets of lower-income groups. Having penetrated processed and staple food markets much earlier and faster than fresh foods, they have recently begun to make inroads into the fresh fruits and vegetables category. The important changes in their procurement systems bring significant opportunities and challenges for small farmers, and have implications for agricultural diversification and rural development programmes and policies. |
| Tipo: Working or Discussion Paper |
Palavras-chave: Consumer/Household Economics; Marketing. |
| Ano: 2005 |
URL: http://purl.umn.edu/11584 |
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