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	Provedor de dados AgEcon (1) Autor Herrmann, Roland (1) Moser, Anke (1) Werner, Elke (1) Palavra-chave Agribusiness (1) Breakfast cereals (1) Demand and Price Analysis (1) Food demand (1) Food retailing (1) Jam (1) Multiproduct firms (1) Price elasticity (1) Price policy (1) Scanner data (1) Store-level (1) Mais... Tipo do documento Journal Article (1) Ano 2002 (1) País United States (1) Idioma Alemão (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última Neue empirische Befunde zur Preissetzung und zum Verbraucherverhalten im Lebensmitteleinzelhandel AgEcon Herrmann, Roland; Moser, Anke; Werner, Elke. There are two objectives of this article: (i) It is discussed theoretically how the dynamics of pricing decisions of multiproduct retailers can be explained. (ii) It is analyzed empirically by use of scanner data how prices are actually set and how consumers react at the point of sale to price changes and promotional activities by retailers. The empirical evidence focuses on breakfast products in general and jam and breakfast cereals in particular. Main results are the following: 1. Theory of optimal pricing by multiproduct firms suggests that direct and cross price elasticities of demand and marginal costs determine the profit-maximizing price at one point of time. Good reasons do exist additionally for multiproduct retailers to vary prices... Tipo: Journal Article Palavras-chave: Food retailing; Scanner data; Price policy; Food demand; Store-level; Price elasticity; Multiproduct firms; Jam; Breakfast cereals; Agribusiness; Demand and Price Analysis. Ano: 2002 URL: http://purl.umn.edu/98115 Registros recuperados: 1 Primeira ... 1 ... Última

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