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SEGMENTING NICHE GOAT-MEAT MARKETS AgEcon
Nelson, Mack C.; Whitehead, Jackie; Mobini, Seyedmedhi; Brown, Nathaniel B., Jr.; Thomas, Marc.
This research report provides an examination of the ratings of an important sensory attribute of chevon (goat meat) with that of beef and pork. Results from an analysis of variance of comparative ratings of the flavor of chevon and that of beef and pork suggest that selected demographic characteristics of U.S. consumers influenced the ratings of chevon'’s flavor with that of beef and pork. The findings indicate that Hispanics, blacks, and females should not be treated as homogenous niche markets. The results suggest that there are distinct subdivision preferences within and between these consumer partitions.
Tipo: Journal Article Palavras-chave: Agribusiness.
Ano: 2004 URL: http://purl.umn.edu/27118
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Will Consumers Pay a Premium for Clone-free labeled Meat products? Evidence from the 2009 Sunbelt Agricultural Exposition AgEcon
Jones, Ghangela; Jennings, Shauntez; Ibrahim, Mohammed; Whitehead, Jackie.
This paper examines consumer willingness to pay (WTP) for clone-free meat labels. Data were collected at the Sunbelt Agricultural Exposition (Ag Expo) in Moultrie, Georgia using a consumer survey instrument. Survey results show that majority (59.45%) of the respondents said they were willing to pay for clone-free labels. Results suggest that bid amount, gender and education are factors that influence WTP for clone-free labels.
Tipo: Conference Paper or Presentation Palavras-chave: Willingness to pay; Clone-free; Label; Food Consumption/Nutrition/Food Safety; Food Security and Poverty.
Ano: 2010 URL: http://purl.umn.edu/57269
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Student Response to Transgenic Meat: An analysis of a Fort Valley State University Survey AgEcon
Ibrahim, Mohammed; Brewer, Alex; Johnson, Filton; Whitehead, Jackie.
The study examines the factors the factors that influence Fort Valley State University students’ willing to purchase transgenic meat. Results show that respondents who said they read labels when shopping were more likely to purchase transgenic meat. Results also suggest that respondents who trust scientists to tell them the truth about transgenic meat were more likely to purchase transgenic meat. Respondents who identified themselves as sophomores, however, were less likely to consume transgenic meat.
Tipo: Conference Paper or Presentation Palavras-chave: Transgenic meat; Willingness to accept; Biotechnology; Genetically modified organisms; Agribusiness; Agricultural and Food Policy; Consumer/Household Economics.
Ano: 2010 URL: http://purl.umn.edu/56766
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