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| Wirth, Ferdinand F.; Stanton, John L.; Wiley, James B.. |
| Organic foods and local foods have come to the forefront of consumer issues, due to concerns about nutrition, health, sustainability, and food safety. A conjoint analysis experiment quantified the relative importance of, and trade-offs between, apple search and experience attributes (quality/blemishes, size, flavor), credence attributes (conventional vs. organic production method, local origin vs. product of USA vs. imported), and purchase price when buying apples. Quality is the most important apple attribute. Production method—organic versus conventional—had no significant impact on preferences. |
| Tipo: Journal Article |
Palavras-chave: Conjoint analysis; Organic; Locally grown; Credence attributes; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing. |
| Ano: 2011 |
URL: http://purl.umn.edu/106064 |
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| Halbrendt, Catherine K.; Bacon, J. Richard; Wirth, Ferdinand F.. |
| A market survey of three mid-Atlantic food-fish market levels was conducted to provide information on finfish buyers' market characteristics, finfish attribute preferences, and buyers' attitudes toward farm-raised hybrid striped bass. Results showed that most firms are located in the suburban areas, and they purchased their fish from producers and wholesalers. Quality was rated as the most important finfish attribute; and, aside from restaurants, buyers are generally familiar with hybrid striped bass and indicated that it could easily be substituted for wild striped bass. Most buyers were either not sure or feel hybrid striped bass could not substitute for other fish species although they all expressed a willingness to offer farm-raised hybrid striped... |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics. |
| Ano: 1991 |
URL: http://purl.umn.edu/27609 |
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| Wirth, Ferdinand F.; Davis, Kathy J.. |
| The U.S. shrimp farming industry has been expanding in the southern U.S. in response to strong market demand for shrimp. U.S. farmers have difficulty competing with imports in frozen shrimp commodity markets. This study identified the shrimp purchasing behavior and preferences of seafood wholesalers and retailers in nine southeastern U.S. states to provide shrimp farmers the market information needed to develop successful marketing strategies. Results of a mail survey, including a conjoint analysis experiment, of the seafood dealers are presented and discussed. There appears to be strong market potential for fresh, farm-raised shrimp in a variety of sizes, but there is considerable dealer resistance to the whole or live, head-on shrimp form. Shrimp... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing. |
| Ano: 2003 |
URL: http://purl.umn.edu/35151 |
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