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| Registros recuperados: 17 | |
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| Wolf, Marianne McGarry; Thulin, Andrew J.. |
| This research examines the consumer profile and positioning for a new locally branded beef product. The research involves 413 beef consumers in California. The target consumers for the new locally branded beef product are approximately one-third of beef consumers in the local area. They are older, married, and from higher dual-income households. The target consumers for the new locally branded beef product are likely to have purchased other branded beef products. Approximately one-half of the beef consumers indicated that they make their meat purchase decisions in the store. The characteristics of beef that are important to the consumers when purchasing beef are price, quality, and appearance of the beef. Therefore, competitive pricing, packaging that... |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics. |
| Ano: 2000 |
URL: http://purl.umn.edu/27417 |
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| Wolf, Marianne McGarry; McVey, Colin M.. |
| This research shows that the wine market in California is segmented by age. Wine consumption behavior differs between the generation X consumer and those that are not generation X. They purchase different types of wine at different locations. There are different attitudes toward wine between the two groups. Generation X consumers are more concerned with the quality and image attributes of wine. |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics. |
| Ano: 2001 |
URL: http://purl.umn.edu/26502 |
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| Wolf, Marianne McGarry. |
| This research shows that the wine market in the United States is segmented. The demographics and wine consumption behavior of the California wine consumer differs from the national consumer. The data examined here show that the California wine consumer can be further segmented into heavy spender and lighter spender groups based on demographics and wine consumption behavior. The existence of multiple segments in the wine market indicates that separately targeted marketing campaigns may be more effective than broad marketing campaigns for wine. |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics. |
| Ano: 2000 |
URL: http://purl.umn.edu/27426 |
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| Wolf, Marianne McGarry. |
| This research uses simulated test marketing methodology to examine the consumer purchase interest in organic grapes and price sensitivity. A profile of the target organic food purchaser is identified and consumer perceptions of organic grapes are compared to their perceptions of regular (conventionally grown) grapes. The research uses a survey instrument and a concept exposure that were administered through the use of a personal interview of 342 randomly selected respondents at food stores in May 2001 in San Luis Obispo County, California. Comparisons of nominal and ordinal variables were generated through the use of chi-square tests. The statistical tests used to examine interval and ratio variables are t-tests, one-way analysis of variance, and... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer/Household Economics; Demand and Price Analysis. |
| Ano: 2002 |
URL: http://purl.umn.edu/19663 |
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| Wolf, Marianne McGarry. |
| A consumer survey was used to identify the proportion of consumers who shop for produce at farmers' markets. A profile of the target market was developed. Characteristics of produce which are most desirable to consumers when making their purchase decision were identified. Consumers' perceptions of the characteristics of produce sold at farmers' markets versus supermarkets were evaluated. The most desirable characteristics of produce which provide farmers' markets produce with a relative advantage over supermarket produce were identified for use in a promotional campaign. |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics; Marketing. |
| Ano: 1997 |
URL: http://purl.umn.edu/27211 |
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| Wolf, Marianne McGarry. |
| A consumer survey was used to generate a demographic profile of the target market for value-added produce products compared to consumers who purchase bulk produce products. Those who purchase value-added produce products are more likely to be young, single, and without children than are those who do not purchase value-added produce products. The produce characteristics that are most desirable to consumers when making their purchase decision were identified. The extremely to very desirable characteristics of produce are those that concern taste, quality, and value. The very to somewhat desirable characteristics of produce are those that relate to the convenience of using and buying produce. Consumers' perceptions of the characteristics of packaged salad... |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics; Marketing. |
| Ano: 1999 |
URL: http://purl.umn.edu/26786 |
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| Wolf, Marianne McGarry; Spittler, Arianne; Ahern, James. |
| This study examines responses of 336 produce consumers in San Luis Obispo County, California, to compare the profile of farmers' market shoppers to those who do not shop at farmers' markets. The characteristics of produce sold in farmers' markets are compared to those sold at supermarkets to determine why consumers shop in farmers' markets. This examination of the demographic profile of farmers' market produce consumers indicates that they are more likely to be female, married, and have completed post graduate work. The age levels, income levels, and employment status are similar between farmers' market shoppers and farmers' market non-shoppers. Farmers' market shoppers indicate that cooking and family meals are important to them. Consumers... |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics. |
| Ano: 2005 |
URL: http://purl.umn.edu/26768 |
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| Butler, Leslie J.; Wolf, Marianne McGarry; Bandoni, Stacey. |
| The use of simulated test-marketing technology and concept exposure for a branded and priced milk product shows that consumers had similar purchase interest for the full-priced product and the product offered at a 25-percent discount when they were told that the reason for the discount was that the product was produced using biotechnology. Furthermore, there was a slight reduction in purchase interest in the discounted milk when consumers were told that the product was from cloned cows. However, when consumers were offered the conventional product at the market price and they were later told that the product was from cloned cows, the purchase interest dropped from 25 percent to only 6.3 percent. Thus if producers adopt the cloning process and do not... |
| Tipo: Report |
Palavras-chave: Food Consumption/Nutrition/Food Safety. |
| Ano: 2008 |
URL: http://purl.umn.edu/55588 |
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| Wolf, Marianne McGarry; Carpenter, Scott; Qenani-Petrela, Eivis. |
| This research shows that the wine market in the California is segmented by age. The wine-consumption behavior of the California wine consumer differs between the Generation X consumer and those in Generation Y and Baby Boomers. There are differences in demographics, purchasing attitudes, and purchasing behaviors among wine consumers from different generations. The findings from this research demonstrate that it is increasingly important to develop marketing strategies that are segmented for the target wine consumer. Generation Y are young wine consumers who are especially important for the industry because they offer an opportunity for growththese younger generations are developing tastes now that are likely to last as they age. |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics. |
| Ano: 2005 |
URL: http://purl.umn.edu/26724 |
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| Qenani-Petrela, Eivis; Wolf, Marianne McGarry. |
| Utilizing an original data set, we use regression analysis to estimate the impact of various factors on the earnings and the gender wage gap of the agribusiness graduates. Findings indicate that factors such as education, experience, gender, job sector, status and specialty, etc., are important factors in determining earnings. In particular, characteristics such as experience through a foreign internship during college, marketing, accounting and finance specialties are associated with a relatively high market value. Despite progress in recent years, results suggest that a 19 % wage gap still exists between men and women due to differences in human capital characteristics, differences in labor force participation behavior and individual lifestyle choices. |
| Tipo: Journal Article |
Palavras-chave: Agribusiness; Determinants; Earnings; Gender wage gap; Agribusiness; Labor and Human Capital. |
| Ano: 2007 |
URL: http://purl.umn.edu/8182 |
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| Wolf, Marianne McGarry. |
| The research was conducted through the use of a telephone survey of produce retail buyers during a two-year period, May 1996 through May 1998. This research shows that retail buyers expect value-added produce sales to continue to increase and that they rate promotional vehicles, related to pricing, as important factors in increasing their willingness to carry a value-added produce product. Branding is somewhat important in increasing their willingness to carry a value-added produce product. |
| Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics. |
| Ano: 1999 |
URL: http://purl.umn.edu/26780 |
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| Registros recuperados: 17 | |
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