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| Xiao, Xiao. |
| With the development of modern agriculture and the further improvement in balancing urban and rural development, rural tourism ushered in a new opportunity for development. However, due to lack of market segmentation, rural tourism in China is facing many problems. the rural tourists will be classified based on the market segmentation in this article, and then put forward four aspects from me use of different target market strategy, develop network marketing, Implements the region brand strategy and international marketing strategy. The aim is to offer advices and suggestions to the sustainable development of the rural tourism. |
| Tipo: Article |
Palavras-chave: Rural tourism; Market segmentation; The region characteristics; Network marketing; China; Agribusiness. |
| Ano: 2011 |
URL: http://purl.umn.edu/121271 |
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| Xiao, Xiao; Song, Peng. |
| The thesis summarizes the connotation of rural tourism and divides it into six types, including rural sightseeing and leisure tour, rural sports and fitness tour, rural folk culture tour, rural farming experience tour, rural business activity tour and rural learning and development tour. It outlines the theory of rural tourism sustainable development and points out that what sustainable development of tourism concerns is the coordination of ecology, economy, and society centering on human and nature. On the basis of introducing the connotation of modern agriculture, it divides modern agriculture into six types, including sightseeing agriculture, leisure agriculture, green agriculture, distinctive agriculture, industrialized agriculture and... |
| Tipo: Journal Article |
Palavras-chave: Modern agriculture; Rural tourism; Sustainable development; Interaction relationship; Interaction and integration; China; Agribusiness. |
| Ano: 2010 |
URL: http://purl.umn.edu/94275 |
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| Mei, Yan; Xiao, Xiao. |
| Land reform development in China has experienced three great reforms, and new policy of rural land circulation in new period was an inevitable trend of rural economic development. SWOT analytical method was adopted to study the influences of the new policy on rural tourism development, which led to new opportunities, including developing rural tourism in scale and realizing capitalization of the resources. However, there were many problems and challenges, which were showed in neglecting the guarantee of farmers’ interests and lacking the protection of rural landscape. Hence, the measures for rural tourism development under new situations should be taken as follows. To begin with, it should give full play to government function; secondly, it must strengthen... |
| Tipo: Thesis or Dissertation |
Palavras-chave: Land circulation; SWOT; Development strategy; China; Rural tourism; Community/Rural/Urban Development; Land Economics/Use; Research Methods/ Statistical Methods; Resource /Energy Economics and Policy. |
| Ano: 2009 |
URL: http://purl.umn.edu/53603 |
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