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Technological Innovation of Agricultural Products Processing Enterprises from the Perspective of Modern Marketing ——A Case of Agricultural Products Processing Enterprises in Hubei Province, China AgEcon
Yue, Wei; Wu, Su-chun; Xu, Yan-ju.
The science and technology development of agricultural products processing enterprises in Hubei Province is analyzed. From the perspective of modern marketing, problems in the research and development work of agricultural products processing enterprises are analyzed from the aspects of market, personal training and technology radiation, which are mainly the lack of close connection with market. Countermeasures for the technological innovation of agricultural products processing enterprises are put forward, such as establishing modern enterprise culture with innovative features, strengthening the market benefits of brand, constructing a comprehensive customer orientation information platform, scientifically predicting and developing the market, doing well...
Tipo: Journal Article Palavras-chave: Modern marketing; Agricultural products processing enterprises; Technological innovation; China; Agribusiness.
Ano: 2011 URL: http://purl.umn.edu/113434
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