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| Zander, Dr. Katrin; Hamm, Prof. Dr. Ulrich. |
| Due to globalisation and growing anonymity of trade with organic products, farmers in Europe are under pressure to lower their production standards in order to keep up with world-wide competition. On the other hand consumers increasingly criticise food products which were produced under unsatisfactory social and environmental conditions. The arising question is whether there is a demand for organic food with additional ethical values in order to create possibilities of product differentiation with respect to ethical values. This paper investigates various ethical communication arguments and the price from the consumers’ perspective by means of an Information-Display-Matrix in five European countries. It turns out that ‘regional production’ and ‘animal... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Values; Standards and certification Consumer issues. |
| Ano: 2009 |
URL: http://orgprints.org/14016/1/Zander_14016.pdf |
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| Zander, Dr. Katrin. |
| Unsatisfying economic performance, continuous work overload or the entrance of the younger generation are often the starting point for reorientation of the farm’s organisation in order to increase the farm’s efficiency. Theoretically, farmers are faced with two main options when looking for a viable farm strategy: diversification or specialisation. Based on a quantitative and qualitative survey of 40 farms, the results show that the decision to either diversify or specialise is usually a multi-dimensional issue. Only the analyses of the interactions between many different factors may help to understand the decision processes on farms. One central result of the study is that the personality of the farmer is the key driving factor in the decision on... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Farm economics. |
| Ano: 2008 |
URL: http://orgprints.org/11669/1/Zander_11669_ed.doc |
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