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| Registros recuperados: 66 | |
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| Zander, Katrin; Hamm, Ulrich; Freyer, Bernhard; Goesssinger, Katharina; Naspetti, Simona; Padel, Susanne; Stolz, Hanna; Stolze, Matthias; Zanoli, Raffaele. |
| In a world where more and more organic products are mass produced, and where most consumers have little – if any – contact with the organic farmers who have produced their food, many people feel that the underlying principles of the organic movement are coming under threat. According to our research consumers are mostly interested in additional ethical attributes like “higher animal welfare standards”, “regional/local production” and “fair producer prices” and they are willing to pay more for organic products which are produced following these higher standards. This gives producers the opportunity to differentiate their products in the organic market. When communicating these additional ethical attributes of organic food producers must take care to use a... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade; Consumer issues. |
| Ano: 2011 |
URL: http://orgprints.org/19775/1/177.pdf |
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| Zander, Katrin. |
| Unsatisfying economic performance, continuous work overload or the entrance of the younger generation are often the starting point for reorientation of the farm’s organisation in order to increase the farm’s efficiency. Theoretically, farmers are faced with two main options when looking for a viable farm strategy: diversification or specialisation. Based on a quantitative and qualitative survey of 40 farms, the results show that the decision to either diversify or specialise is usually a multi-dimensional issue. Only the analyses of the interactions between many different factors may help to understand the decision processes on farms. One central result of the study is that the personality of the farmer is the key driving factor in the decision on... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Social aspects; Farm economics. |
| Ano: 2008 |
URL: http://orgprints.org/13980/1/strategieISO_3.pdf |
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| Zander, Katrin; Plagge, Jan; Strohm-Lömpcke, Renate. |
| Ziel dieses Forschungsvorhabens war es, Beratern und Betriebsleitern Hilfestellungen an die Hand zu geben, um den betrieblichen Entwicklungsprozess – sei es in Richtung Spezialisierung, sei es in Richtung Diversifizierung – und die damit verbundenen Neuerungen im Betriebsmanagement zu meistern bzw. zu begleiten. Im Rahmen von persönlichen Interviews wurden mit Hilfe eines teilstandardisierten Fragebogens die Entwicklungsverläufe von 40 ökonomisch erfolgreich wirtschaftenden Ökobetrieben erhoben. Diese wurden zu Verlaufstypen zusammengefasst und darauf aufbauend in vier verschiedene Strategietypen eingeteilt: die klassischen Diversifizierer, die Teildiversifizierer, die Konzentrierer und Integrierer sowie die reinen Spezialisierer. In fast allen Betrieben... |
| Tipo: Project description |
Palavras-chave: Education; Extension and communication Farm economics. |
| Ano: 2008 |
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| Zander, Katrin; Hamm, Ulrich. |
| The CORE Organic pilot project ‘Farmer Consumer Partnerships’ aims at analysing and testing innovative communication strategies of organic companies with respect to ethical values as a means of reconnecting organic farmers and consumers against the varying cultural and behavioural backgrounds of consumers in five European countries (AT, CH, DE, IT UK). The previous work packages (WP1 and WP2) provided a selection of the most promising communication arguments with respect to ethical values of organic food based on literature review and on the farmers’ or farmers’ initiatives point of view. Based on this, the task is to narrow down the wide range of existing arguments related to ethical values in organic food production. Therefore, the arguments were... |
| Tipo: Report |
Palavras-chave: Values; Standards and certification Consumer issues. |
| Ano: 2009 |
URL: http://orgprints.org/15199/1/CORE_FCP_WP3_Report.pdf |
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| Zander, Katrin; Waibel, Hermann. |
| Die Umstellung auf ökologischen Apfelanbau ist als eine Investitionsentscheidung zu betrachten. Investitionsausgaben entstehen durch einen veränderten Maschinenpark und meist ist auch Sortenersatz erforderlich. Die höheren Kosten der ökologischen Bewirtschaftung können erst nach Ablauf der Umstellungsphase durch höhere Preise am Markt ausgeglichen werden. Berechnungen zur einzelbetrieblichen Situation von 18 ökologisch bewirtschafteten Betrieben zeigen, dass die intensiv wirtschaftenden Betriebe einen Deckungsbeitrag von fast 7500 €/ha realisieren. Er liegt damit mehr als doppelt so hoch als der der extensiv wirtschaftenden Betriebe. Eine Modellrechnung zur Rentabilität der Umstellungsentscheidung als Investition verdeutlicht, dass in der aktuellen... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Fruit and berries; Farm economics. |
| Ano: 2003 |
URL: http://orgprints.org/2020/1/zander_l.pdf |
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| Zander, Katrin; Hamm, Ulrich. |
| This paper examines the relevance of additional ethical attributes of organic food for consumers’ purchase decisions. By means of an Information-Display-Matrix (IDM) and an accompanying consumer survey, the information acquisition behaviour of consumers regarding seven additional ethical attributes and the product price of organic food was investigated in five European countries. The ethical attributes, ‘animal welfare’, ‘regional production’ and ‘fair prices to farmers’ turned out to be the most important. The results also show that the vast majority of consumers of organic food was willing to pay higher prices for organic products with additional ethical attributes. Contrasting the results with those from direct inquiry by means of a ‘single source... |
| Tipo: Journal paper |
Palavras-chave: Markets and trade; Consumer issues. |
| Ano: 2010 |
URL: http://orgprints.org/17046/1/FQAP_Zander_Hamm_2010.pdf |
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| Feucht, Yvonne; Zander, Katrin. |
| Organic aquaculture is a reasonably new market segment and so far little is known about consumers’ knowledge and perception of organic aquaculture. Therefore the present article explores perceptions and knowledge of German consumers of organic aquaculture and related logos by using focus groups. One central result is that consumers were mainly unfamiliar with aquaculture in general. However, they had some clear ex-pectations regarding sustainable and specifically organic aquaculture. The use of drugs should be minimized, production systems should be close to nature and respect fish wel-fare. Obviously, test persons deduced their understanding of aquaculture from theirs of terrestrial animal husbandry. The study also shows consumers’ low awareness of the... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Consumer issues Education; Extension and communication. |
| Ano: 2014 |
URL: http://orgprints.org/23766/1/23766_MM.pdf |
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| Padel, Susanne; Zander, Katrin. |
| The CORE Organic pilot project ‘Farmer Consumer Partnerships’ aims to strengthen the partnership between producers and consumers through better communication. To achieve this the project first mapped concerns of organic stakeholders in relation to a broad range of ethical values and then compared them with the European regulations for organic food before testing a limited number of communication arguments related to those concerns with consumers. Stakeholders of organic supply chains refer to a broad range of values that include concerns about systems integrity, regional origin, fairness issues as well as impact on the environment, on animals and other social impact. Several concerns including regional origin of products and fairness issues are not... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Values; Standards and certification Consumer issues. |
| Ano: 2010 |
URL: http://orgprints.org/18606/1/2010_WS4.3_Padel%26_Zander_IFSA.pdf |
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| Janssen, Meike; Zander, Katrin. |
| The market share of organic wine is remarkably lower than the market share of organic food in general. The objective of this paper was to analyse the wine preferences of consumers of organic food in Germany in order to identify how demand for organic wine could be increased. Choice experiments and structured interviews were conducted with 600 consumers of organic food. In the choice experiments, the participants clearly preferred organic wine over conventional wine. However, preferences for organic wine were lower among people with a high interest in wine, i.e. people who place high importance upon vintage, grape variety and winery. We conclude that targeted marketing activities are needed to convince these people about the quality of organic wine.... |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade; Consumer issues. |
| Ano: 2014 |
URL: http://orgprints.org/23574/1/23574_MM.pdf |
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| Zander, Katrin; Hamm, Ulrich. |
| Consumers increasingly criticise food that is produced under unsatisfactory social and environmental conditions. From the very beginning, organic food production included ethical aspects and did not only care for the environment and animal welfare but also for social aspects of people affected by the organic supply chain. With the organic sector gaining additional market shares, products from organic mass production become more and more important and competition is predominantly a question of price. Ethical values going beyond the standards of the EU regulation on organic farming are no longer features of large parts of organic production. Against this background, the question arises whether there is a demand and an increased willingness to pay for... |
| Tipo: Book chapter |
Palavras-chave: Markets and trade. |
| Ano: 2009 |
URL: http://orgprints.org/18603/1/ZANDER_EURSAFE_09.pdf |
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| Zander, Katrin. |
| Ethische Werte erlangen in der Produktion von Lebensmitteln eine zunehmende Bedeutung. Dies gilt für den allgemeinen Lebensmittelsektor aber auch für den Öko-Sektor. Einzelne ethische Aspekte ökologischer Produktion sind mit der EU-Öko-Verordnung bereits abgedeckt – dennoch gibt es zahlreiche zusätzliche ethische Werte, die aus Sicht von Erzeugern, Verarbeitern und Verbrauchern von Interesse sind. Die Ausführungen zeigen, dass die gesetzten ethischen Schwerpunkte zwischen Erzeugern, Herstellern und Verbrauchern differieren: während die Erzeuger überwiegend die Regionalität der Erzeugung und verschiedene zusätzliche Umwelt- und Naturschutzaktivitäten in den Mittelpunkt ihrer Kommunikation rücken, sind die Verbraucher neben der regionalen Erzeugung eher an... |
| Tipo: Book chapter |
Palavras-chave: Policy environments and social economy; Markets and trade. |
| Ano: 2009 |
URL: http://orgprints.org/16598/3/VI_5d.pdf |
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| Zander, Katrin. |
| Organic apples are the most important fruit in the domestic market. This contribution describes the production and market structure of organic apples with relevance to the German market. Although there are strong competitors in Europe as well as overseas, German producers are generally satisfied regarding prices and marketed quantities. Factors relevant for the position of German producers within international competition will be identified. First research indicates that the high level of organisation, particularly the existence of few large marketing organisations and the well established cooperation even between these organisations at the European level are the mayor driving factors of market success. |
| Tipo: Conference paper, poster, etc. |
Palavras-chave: Markets and trade; Produce chain management. |
| Ano: 2011 |
URL: http://orgprints.org/17400/3/Zander_17400.pdf |
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| Zander, Katrin; Hamm, Ulrich; Stolz, Hanna; Stolze, Matthias. |
| Durch die zunehmende Beliebtheit ökologischer Lebensmittel bei Verbrauchern steigt das Angebot. Gleichzeitig nimmt jedoch auch der Wettbewerb zwischen ökologischen Erzeugern zu. Viele Produkte werden mittlerweile unter Bedingungen erzeugt, die zwar noch den Minimalanforderungen der EU-Öko-Verordnung an die Produktion entsprechen, in denen aber die ursprünglichen Werte der ökologischen Bewegung kaum noch beachtet werden. Diese ursprünglichen Werte bestehen z. B. in fairen Arbeitsbedingungen, in der Integration von benachteiligten Menschen, in besonders artgerechter Tierhaltung oder in der Erhaltung von bäuerlichen Traditionen und den regionaltypischen Landschaften. Eine wachsende Gruppe von Erzeugern und Verbrauchern wünscht sich eine Orientierung des... |
| Tipo: Journal paper |
Palavras-chave: Social aspects; Markets and trade. |
| Ano: 2011 |
URL: http://orgprints.org/18604/1/Bio_aktuell_5%2D11.pdf |
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| Zander, Katrin; Beske, Philip. |
| Relational factors between supply chain actors have been acknowledged to contribute significantly to competitiveness. With the example of the German market for organic apples the suitability of the concept of the Relational View for explaining competitiveness was investigated. Structured interviews were conducted with selected actors of the supply chain. Actors at all levels of the supply chain proved to be highly committed and described their business relations as satisfying and trustful. Strong vertical and horizontal collaboration was found. Thus, the Relational View proved to be highly suitable to explain competitiveness in the market for organic apples. |
| Tipo: Journal paper |
Palavras-chave: Markets and trade; Fruit and berries; Produce chain management. |
| Ano: 2014 |
URL: http://orgprints.org/27648/1/Zander_Beske_2014.pdf |
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| Registros recuperados: 66 | |
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