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The development of an analytical tool for integrating 'the voice of the consumer' in new product development AgEcon
de Carlos, Pilar; Garcia Martinez, Marian; de Felipe, Isabel; Briz, Julian; Morais, Federico.
The development of new products and how the process is organised and managed within the firm is a key area in management research due to the high failure rate of new products and the consequent waste of limited resources. Developing new products and being innovative requires companies to have deep understanding of the consumer, the market and the environment but most importantly to effectively apply this knowledge in the development of new products that meet consumer's expectations. This paper aims at developing an innovative framework to incorporate the 'voice of consumer' at early stages of the new product development (NPD) process. To that end, the paper will consider the practical implementation of the Quality Function Deployment (QFD) in the...
Tipo: Conference Paper or Presentation Palavras-chave: Quality function deployment; New product development; Voice of consumer.; Consumer/Household Economics; Demand and Price Analysis.
Ano: 2006 URL: http://purl.umn.edu/10044
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Quality Function Deployment: Can Improve Innovation Efficiency in the Food Industry? AgEcon
Garcia Martinez, Marian; de Carlos, Pilar; de Felipe, Isabel; Briz, Julian; Morais, Federico; Navarro, Manuel.
This paper considers the implementation of the Quality Function Deployment (QFD) as a methodological framework for the development of new food products. This paper focuses on the beef supply chain and develops a horizontal product’s quality deployment as a strategic tool for the implementation of consumer-led product innovation strategies. Difficulties in the prioritisation of parameters and setting of target values for the desired performance level of each parameter would limit the implementation of a complete ‘four-phase’ model in the sector. Thus, the use of complementary management tools, such as SWOT analysis and Failure Mode and Effect Analysis (FMEA) would be necessary to develop more suitable process designs to the specific requirements of the...
Tipo: Conference Paper or Presentation Palavras-chave: Agribusiness; Research and Development/Tech Change/Emerging Technologies.
Ano: 2007 URL: http://purl.umn.edu/6582
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Analysis of Consumer Perceptions on Quality and Food Safety in the Spanish Beef Market: A Future Application in New Product Development AgEcon
de Carlos, Pilar; Garcia Martinez, Marian; de Felipe, Isabel; Briz, Julian; Morais, Federico.
During the last years, the research of food quality perception and food safety have been issue of greater attention due to the intense existing debate on aspects related to ethical considerations relative to the new agricultural production techniques, animal welfare concerns, food scares and crises and their impact in consumer's confidence, that have brought numerous questions about quality and food safety. With the Total Food Quality Model as a point of departure, this study proposes an analysis of quality perception and food safety related to beef in Spain. The objective of this paper is to focus on the focus group technique and the qualitative research, using NVivo software for the handling, analysing and interpretation of qualitative data. Results...
Tipo: Conference Paper or Presentation Palavras-chave: Focus groups; NVivo software; Quality perception; Food choice and food safety; Consumer/Household Economics; Q13.
Ano: 2005 URL: http://purl.umn.edu/24456
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Food Innovation and Market Risk: A Case Study of the Interface Consumer Food Industry AgEcon
Briz, Julian; de Carlos, Pilar; de Felipe, Isabel; Garcia Martinez, Marian; Morais, Federico.
Western society is suffering an increasing risk regarding the food chain for several reasons. Longer geographical distances between producers and consumers, more stakeholders in the supply chain, less capacity of national governments to regulate and protect consumers due to globalisation and the liberalization process, with pressure to innovate and increase competitively.. During the period 2004-06, there is being carried out a research project in Spain, coordinated by the Polytechnic University of Madrid and sponsored by INIA. The goal is to understand the consumer behaviour identifying the attributes of food products and to transmit the results to the food industry entrepreneurs, in order to increase their efficiency in innovation.
Tipo: Conference Paper or Presentation Palavras-chave: Innovation; Market risk; Food industry; Consumer attitude; Agribusiness; Marketing.
Ano: 2006 URL: http://purl.umn.edu/7732
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Traceability perception of beef: a comparison between Spanish and Italian consumers AgEcon
Mora, Cristina; Menozzi, Davide; Faioli, Giusi; de Carlos, Pilar; Briz, Julian; de Felipe, Isabel.
Nowadays, the increasing demand by customers and consumers for information on food quality and safety determines, to a certain degree, the structure of the food chain. Traceability is considered as a tool to reach and keep consumers' confidence, which became a central issue to restore consumers' confidence in beef safety after the BSE crisis that strongly affected the EU market. Numerous researches have been carried out to determine consumers' preferences related to quality and food safety. However, the consumer perception of beef traceability has not yet been studied enough. In this paper we want to investigate the perception of Italian and Spanish consumers on this issue by analysing the results of six focus groups carried out in both countries, in the...
Tipo: Conference Paper or Presentation Palavras-chave: Traceability; Focus group; Beef market; Supply chain valorisation strategies; Consumer perception; Food Consumption/Nutrition/Food Safety.
Ano: 2006 URL: http://purl.umn.edu/10093
Registros recuperados: 5
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