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Trigger Foods: The Influence of “Irrelevant” Alternatives in School Lunchrooms AgEcon
Hanks, Andrew S.; Just, David R.; Wansink, Brian.
Rational choice theory commonly assumes that the presence of unselected choices cannot impact which among the remaining choices is selected—-often referred to as “independence of irrelevant alternatives.” We show that such seemingly irrelevant alternatives influence choice in a school lunch setting. In these lunchrooms, we provide evidence that the presence of specific side dishes-—trigger foods-—can strongly increase the sales of unhealthy à la carte options, even when the trigger foods are not selected. This behavioral anomaly can be exploited to lead children to healthier choices. We also offer a method that can be used to identify such foods.
Tipo: Article Palavras-chave: Independence of irrelevant alternatives; Linear probability model; Child nutrition programs; Food selection; À la carte item; Food Consumption/Nutrition/Food Safety; Health Economics and Policy; Institutional and Behavioral Economics.
Ano: 2012 URL: http://purl.umn.edu/123318
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