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	Provedor de dados AgEcon (1) Autor Varadi, Katalin (1) Palavra-chave Agribusiness (1) Consumer behaviour (1) Consumer/Household Economics (1) Fogyasztói magatartás (1) Marketing (1) Marketing strategy (1) Marketing stratégia (1) Modellezése (1) Role of age (1) Életkor szerepe (1) Mais... Tipo do documento Book (1) Ano 2008 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última TÁRSADALMI VÁLTOZÁSOK ÉS A MARKETING KAPCSOLATÁNAK MODELLEZÉSI LEHETŐSÉGEI AgEcon Varadi, Katalin. As a consequence of the great economic and scientific development in the 2nd half of the 20th century the life expectancy was continuously increasing. The importance of the ageing but still active social group became stronger (and is getting ever stronger) on several areas of social and economic life, with respect to its number and influence. The ageing society means new challenges and possibilities for the economy and for the society as a whole. When establishing the business’s marketing strategy the demographic changes are built in the demand’s changes which are realized on the market in form of products and services. Among the factors of the demographic conditions of the age and its research became more important as a consumption influencing factor in... Tipo: Book Palavras-chave: Fogyasztói magatartás; Életkor szerepe; Modellezése; Marketing stratégia; Consumer behaviour; Role of age; Marketing strategy; Agribusiness; Consumer/Household Economics; Marketing. Ano: 2008 URL: http://purl.umn.edu/43311 Registros recuperados: 1 Primeira ... 1 ... Última

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