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| Registros recuperados: 32 | |
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| Xiao, Hui; Kinnucan, Henry W.; Kaiser, Harry M.. |
| The dominant pattern in U.S. non-alcoholic drink: consumption over the past 25 years has been a steady increase in per capita soft-drink: consumption, largely at the expense of coffee (and to a lesser extent) milk consumption. Our findings suggest that the major factor governing this pattern is structural change. Specifically, trend was found to be statistically significant in three of the four equations estimated in the Rotterdam system. Moreover, the estimated trend-related changes in per capita consumption (-1.0 percent per year for milk, 2. 1 percent for soft drinks, and 3.7 percent for coffee and tea) leave at most 28 percent ofthe observed quantity variation for 1990-1994 to be accounted for by changes in relative prices, income, and advertising.... |
| Tipo: Working Paper |
Palavras-chave: Advertising; Beverage demand; Milk consumption; Structural change; Food Consumption/Nutrition/Food Safety; Marketing. |
| Ano: 1998 |
URL: http://purl.umn.edu/122688 |
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| Zheng, Yuqing; Kaiser, Harry M.. |
| As a first effort at modeling nonalcoholic beverage demand in a systemwide framework that includes bottled water, this article examines the impact of advertising on the demand for nonalcoholic beverages in the United States. We employed an AIDS (almost ideal demand system) model of five jointly estimated equations that included advertising expenditures as explanatory variables to evaluate annual U.S. consumption of nonalcoholic beverages for 1974 through 2005. Results suggest that advertising increases demand for fluid milk, soft drinks, and coffee and tea, but not for juice or bottled water. Advertising spillover effects occur in over 50 percent of the cases considered, and such effects can be substantial, particularly for advertising of soft drinks, and... |
| Tipo: Journal Article |
Palavras-chave: Advertising; Demand; Elasticity; Nonalcoholic beverages; Demand and Price Analysis. |
| Ano: 2008 |
URL: http://purl.umn.edu/45658 |
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| Gallo, Anthony E.. |
| The number of new food processing plants rose sharply in 1995. Profitability from food manufacturing and retailing operations (excluding interest expense) continued to increase, reflecting strong sales, wage and producer price stability, and streamlining of operations. The number of mergers and leveraged buyouts fell. New product introductions, consumer advertising expenditures, common stock prices and the positive U.S. balance of trade in processed food reached new highs. This report analyzes and assesses yearly developments in growth, conduct, performance, and structure of the institutions--food processors, wholesalers, retailers, and foodservice firms--that comprise the Nation's food marketing system. Industry growth includes changes in sales for each... |
| Tipo: Report |
Palavras-chave: Food marketing; Food processors; Wholesalers; Retailers; Foodservice; Advertising; Profitability; Trade; Marketing. |
| Ano: 1996 |
URL: http://purl.umn.edu/33679 |
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| Murova, Olga I.; Hanagriff, Roger D.. |
| The goal of this study, based on data collected through community surveys and visitors’ surveys, is to determine and analyze factors impacting returns from rural tourism. Our first model shows that age of event, median family income, and hired labor have a significant impact on the revenues collected from tourism events. Furthermore, it shows brochures and flyers to be the most effective form of advertisement. The second multivariate regression model proves that traveling greater distances, staying overnight at a hotel, and plans for visiting surrounding areas contribute positively and significantly to higher individual expenditures by tourists. |
| Tipo: Journal Article |
Palavras-chave: Advertising; Rural development; Tourism; Community/Rural/Urban Development; R11; R21. |
| Ano: 2011 |
URL: http://purl.umn.edu/113535 |
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| Brown, Mark G.; Lee, Jonq-Ying. |
| This paper examines several approaches to introduce advertising in systems of demand equations. Advertising is included in the Rotterdam model using an unrestricted specification and three restricted specifications - advertising affects demand alternatively through (1) marginal utilities as in studies by Duffy (1987, 1989, 1990) and Selvanathan (1989), (2) scaling parameters which can be viewed as indicators of product quality, and (3) translation parameters which can be viewed as indicators of basic needs. A test to choose among the alternative specifications is provided and the methodology is applied to data on demand for fruit juice products. |
| Tipo: Report |
Palavras-chave: Advertising; Rotterdam model; Scaling; Translation; Demand and Price Analysis. |
| Ano: 1991 |
URL: http://purl.umn.edu/52717 |
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| Richards, Timothy J.. |
| Typically, marketers define market segments by their demographic characteristics, assuming that these segments represent consumers with relatively homogeneous buying patterns. A more managerially useful definition, however, groups consumers of similar behavior directly and then seeks to find demographic commonalities among them. This study uses a latent class analysis technique to segment consumers based on their responsiveness to a set of marketing variables, finding that a multiple-segment model provides a better fit to the data, and that these segments differ significantly in their responsiveness. By targeting marketing activities to their most responsive segments, the efficiency of commodity promotion can be dramatically improved. |
| Tipo: Journal Article |
Palavras-chave: Advertising; Apple; Demand; Latent class analysis; Multinomial logit; Segmentation; Marketing. |
| Ano: 2000 |
URL: http://purl.umn.edu/15307 |
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| Brown, Mark G.; Spreen, Thomas H.. |
| This study considers the allocation of Florida citrus‐grower money between advertising and research programs to maximize grower revenue net of program costs. The allocation depends on the impact of advertising on demand and the impacts of research on the cost of production and supply. A number of studies have estimated the impact of advertising on OJ demand, but little is known about the impact of research. Research on citrus greening, a disease that has no known cure, is examined in the present study. There are no past studies to reliably gauge the impact of this research. The approach taken here is to ask if a given amount of research dollars is needed to reduce average production costs by certain amount, then what should be spent on advertising based on... |
| Tipo: Journal Article |
Palavras-chave: Orange juice; Returns to research; Advertising; Agribusiness; Food Security and Poverty. |
| Ano: 2010 |
URL: http://purl.umn.edu/91140 |
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| Richards, Timothy J.; Patterson, Paul M.. |
| The Lanchester model of strategic interaction typically considers only two-firm rivalry and one strategic tool. This paper presents an alternative that considers rivalry among several firms using multiple tools. Marketing decisions are dynamically optimal and use equations of motion for market share that are consistent with optimal consumer choice. Using a single-market case study that consists of five years of monthly data on ready to eat cereal sales, advertising, product development investments and new product introductions, we test our model against a similar Lanchester specification. Non-nested specification tests fail to reject the proposed model, but reject the Lanchester alternative. |
| Tipo: Working or Discussion Paper |
Palavras-chave: Advertising; Brands; Cereal; Dynamic; Lanchester; Oligopoly; Strategic interaction.; Marketing. |
| Ano: 2002 |
URL: http://purl.umn.edu/28545 |
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| Registros recuperados: 32 | |
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