|
|
|
| Registros recuperados: 32 | |
|
| |
|
|
| Xiao, Hui; Kinnucan, Henry W.; Kaiser, Harry M.. |
| The dominant pattern in U.S. non-alcoholic drink: consumption over the past 25 years has been a steady increase in per capita soft-drink: consumption, largely at the expense of coffee (and to a lesser extent) milk consumption. Our findings suggest that the major factor governing this pattern is structural change. Specifically, trend was found to be statistically significant in three of the four equations estimated in the Rotterdam system. Moreover, the estimated trend-related changes in per capita consumption (-1.0 percent per year for milk, 2. 1 percent for soft drinks, and 3.7 percent for coffee and tea) leave at most 28 percent ofthe observed quantity variation for 1990-1994 to be accounted for by changes in relative prices, income, and advertising.... |
| Tipo: Working Paper |
Palavras-chave: Advertising; Beverage demand; Milk consumption; Structural change; Food Consumption/Nutrition/Food Safety; Marketing. |
| Ano: 1998 |
URL: http://purl.umn.edu/122688 |
| |
|
|
| Dickert-Conlin, Stacy; Fitzpatrick, Katie; Tiehen, Laura. |
| This research seeks to understand the role of information, in the form of media campaigns, and changes in transaction costs, in the form of online applications and call centers, in the growth in county-level SNAP caseloads. We find that SNAP radio advertisements are associated with a small increase in the SNAP caseload, though the magnitude of the estimates are sensitive to the econometric specification. The SNAP television ads, which were run only in 2006, are negatively correlated with caseloads. We find evidence of endogeneity in the placement of the advertising campaigns, leading to a positive bias in the estimated effect of the radio ad campaigns and a negative bias in the estimated effect of the TV ad campaigns. We also find the modernization... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Supplemental Nutrition Assistance Program; SNAP; Food stamps; Food assistance; Outreach; Advertising; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; H53; I3. |
| Ano: 2011 |
URL: http://purl.umn.edu/103215 |
| |
|
| |
|
| |
|
| |
|
|
| Murova, Olga I.; Hanagriff, Roger D.. |
| The goal of this study, based on data collected through community surveys and visitors’ surveys, is to determine and analyze factors impacting returns from rural tourism. Our first model shows that age of event, median family income, and hired labor have a significant impact on the revenues collected from tourism events. Furthermore, it shows brochures and flyers to be the most effective form of advertisement. The second multivariate regression model proves that traveling greater distances, staying overnight at a hotel, and plans for visiting surrounding areas contribute positively and significantly to higher individual expenditures by tourists. |
| Tipo: Journal Article |
Palavras-chave: Advertising; Rural development; Tourism; Community/Rural/Urban Development; R11; R21. |
| Ano: 2011 |
URL: http://purl.umn.edu/113535 |
| |
|
| |
|
| |
|
|
| Brown, Mark G.; Spreen, Thomas H.. |
| This study considers the allocation of Florida citrus‐grower money between advertising and research programs to maximize grower revenue net of program costs. The allocation depends on the impact of advertising on demand and the impacts of research on the cost of production and supply. A number of studies have estimated the impact of advertising on OJ demand, but little is known about the impact of research. Research on citrus greening, a disease that has no known cure, is examined in the present study. There are no past studies to reliably gauge the impact of this research. The approach taken here is to ask if a given amount of research dollars is needed to reduce average production costs by certain amount, then what should be spent on advertising based on... |
| Tipo: Journal Article |
Palavras-chave: Orange juice; Returns to research; Advertising; Agribusiness; Food Security and Poverty. |
| Ano: 2010 |
URL: http://purl.umn.edu/91140 |
| |
|
| |
|
|
| Richards, Timothy J.. |
| Typically, marketers define market segments by their demographic characteristics, assuming that these segments represent consumers with relatively homogeneous buying patterns. A more managerially useful definition, however, groups consumers of similar behavior directly and then seeks to find demographic commonalities among them. This study uses a latent class analysis technique to segment consumers based on their responsiveness to a set of marketing variables, finding that a multiple-segment model provides a better fit to the data, and that these segments differ significantly in their responsiveness. By targeting marketing activities to their most responsive segments, the efficiency of commodity promotion can be dramatically improved. |
| Tipo: Journal Article |
Palavras-chave: Advertising; Apple; Demand; Latent class analysis; Multinomial logit; Segmentation; Marketing. |
| Ano: 2000 |
URL: http://purl.umn.edu/15307 |
| |
|
| |
|
| |
|
| |
|
| |
|
| |
|
| |
|
| |
|
|
| Hamilton, Stephen F.; Richards, Timothy J.; Stiegert, Kyle W.. |
| The effect of advertising on market performance has been a long-standing debate. Advertising that increases the dispersion of consumers’ valuations for advertised goods raises the market power of firms, while advertising that decreases the dispersion of consumers’ valuations leads to narrower price-cost margins and superior performance in markets for advertised goods. Numerous challenges confound the empirical identification of advertising effects on market performance. This paper proposes a simple method that relies on the revealed preferences of firms participating in generic advertising programs. Generic advertising programs provide a unique window through which to observe advertising effects on market performance, because changes in the dispersion of... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Advertising; Oligopoly; Marketing; L1; M37. |
| Ano: 2009 |
URL: http://purl.umn.edu/49187 |
| |
| Registros recuperados: 32 | |
|
|
|
