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	Provedor de dados AgEcon (1) Autor Vastola, Antonella P. (1) Palavra-chave Agri-food system (1) Agribusiness (1) Cause related marketing (1) M31 (1) Tipo do documento Conference Paper or Presentation (1) Ano 2006 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última Caused Related Marketing: Between Solidarity and Competition within the Italian Agri-Food System AgEcon Vastola, Antonella P.. Today’s consumers demand products and services not only with proven intrinsic quality features but also endowed with non-material attributes such as respect for the environmental and ethical values. These concerns are central to recent marketing developments. Cause related marketing (CRM) is a good example of the new entrepreneurial strategies able to achieve on the one hand utilitarian aims and on the other hand to contribute to a social cause through different forms of company donation. From the analysis it emerges that in Italian agri-food system three types of agents are applying CRM: companies producing widely consumed brands, with high sales volume; small companies producing high quality goods but with brands known within a limited market area; mass... Tipo: Conference Paper or Presentation Palavras-chave: Cause related marketing; Agri-food system; Agribusiness; M31. Ano: 2006 URL: http://purl.umn.edu/7750 Registros recuperados: 1 Primeira ... 1 ... Última

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