| Large quantities of fresh produce can be grown in the Highlands provinces of Papua New Guinea, and this produce is then marketed to a range of markets, including the coastal cities of Port Moresby and Lae. However, it is often argued that the marketing system performs poorly, and various reasons for this are cited. In this paper, the results of a study on the marketing of smallholder produce originating in the Highlands provinces and destined for a range of markets, including the coastal cities, are presented. A defensible supply chain framework is used to evaluate a range of marketing issues and to evaluate the performance of the marketing system. The results of the study are refreshingly positive. It was found that the marketing system was remarkably... |
