|
|
| Bertoli, Roberto; Zuluaf, Carl R.; Irwin, Scott H.; Jackson, Thomas E.; Good, Darrel L.. |
| The 1995 marketing styles for the 25 market advisory service programs included in the AgMAS Project were developed in two steps. The first step was the construction of a detailed "menu" of the tools and strategies used by each of the advisory programs in marketing corn and soybeans. The menu describes the type of pricing tool, frequency of transactions, and magnitude of transactions. The second step was the development of a daily index of the net amount sold by each market advisory program. To construct such an index, the various futures, options, and cash positions recommended for a program on a given day were weighted by the respective position "delta." When the daily values of the index were plotted for the entire marketing period, the marketing... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Advisory services; Pricing tools; Pricing strategies; Assessment of recommendations; D4; C8; D8; M3; Q0; Marketing. |
| Ano: 1999 |
URL: http://purl.umn.edu/14792 |
| |
