| The Hungarian wine market has been undergoing continuous transformation, one of the principal reasons of which is Hungary’s European Union membership since 2004. The main disadvantage coming from the membership is that foreign wines are no longer rare curiosities but they are present to an extent that they disturb the market and constitute significant competition (in addition to the substituent products of the wine) for the domestic wines. The current economic crisis may also present various risks to the industry, such as a drop in consumption or the increase in the consumption of foreign wines with a good price/benefit ratio. Since I consider it important to preserve the market dominance of the Hungarian wines in the domestic market, I did not address the... |
