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Food involvement and food purchasing behaviour AgEcon
Drichoutis, Andreas C.; Lazaridis, Panagiotis; Nayga, Rodolfo M., Jr..
This paper investigates the factors affecting product class involvement for food. Factors affecting specific aspects of involvement are also explored. The aim is to determine the factors that affect involvement with food and sketch the profile of consumers more likely to be involved or not involved with food. Building on the literature a conceptual model is developed and empirically tested using survey data collected from supermarkets in Athens. Data were analyzed using probit and ordered probit analysis and marginal effects were calculated which show how much the level of involvement or importance is affected when a variable is changed. Results show that younger consumers, those with higher education and income that engage in nutritional label use...
Tipo: Conference Paper or Presentation Palavras-chave: Product class involvement; Food involvement; Consumer behaviour; Food shopping; Attribute importance; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety.
Ano: 2006 URL: http://purl.umn.edu/10048
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RANGE AND NUMBER-OF-LEVELS EFFECTS IN DERIVED AND STATED MEASURES OF ATTRIBUTE IMPORTANCE AgEcon
Verlegh, Peeter W.J.; Schifferstein, Hendrik N.J.; Wittink, Dick R..
We study how the range of variation and the number of attribute levels affect five measures of attribute importance: full profile conjoint estimates, ranges in attribute level attractiveness ratings, regression coefficients, graded paired comparisons, and self-reported ratings. We find that all importance measures are affected by the range manipulation. The number of attribute levels affects only two measures. The results allow us to benchmark the magnitude of the number-of-levels effect against the range effect: conjoint importance estimates were approximately equally affected by a threefold increase in the range of attribute variation and by the insertion of two intermediate attribute levels. Our findings show that the number-of-levels effect is most...
Tipo: Working or Discussion Paper Palavras-chave: Attribute importance; Context effects; Conjoint analysis; Research Methods/ Statistical Methods.
Ano: 2001 URL: http://purl.umn.edu/46449
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