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	Provedor de dados AgEcon (1) Autor Fleming, Euan M. (1) Griffith, Garry R. (1) Morales, Luis Emilio (1) Umberger, Wendy J. (1) Wright, Vic (1) Palavra-chave Australian beef marketing system (1) Branding (1) Innovation (1) Livestock Production/Industries (1) Marketing (1) Tipo do documento Conference Paper or Presentation (1) Ano 2008 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última PRODUCT AND BRANDING INNOVATIONS IN THE AUSTRALIAN BEEF MARKETING SYSTEM AgEcon Morales, Luis Emilio; Fleming, Euan M.; Wright, Vic; Griffith, Garry R.; Umberger, Wendy J.. Meat Standards Australia (MSA) represents a new beef classification system, derived from consumer preferences, which allows classifying beef in interesting ways to consumers and creates the basis for product differentiation and branding. Currently, branding of beef cuts occurs on a limited scale; however, research has revealed clear segmentation across consumers and premiums for preferred products in niche markets. The objective of this study is to identify the potential for large-scale differentiation and branding in the Australian beef marketing system and how this may best be done given the structure of the supply chain. Tipo: Conference Paper or Presentation Palavras-chave: Innovation; Branding; Australian beef marketing system; Livestock Production/Industries; Marketing. Ano: 2008 URL: http://purl.umn.edu/5993 Registros recuperados: 1 Primeira ... 1 ... Última

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