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Experimental Evidence of Risk Aversion in Consumer Markets: The Case of Beef Tenderness AgEcon
Alfnes, Frode; Rickertsen, Kyrre; Ueland, Oydis.
Consistency of quality is important for brand loyalty and market share in consumer markets. Among consumers of beef, tenderness is the primary quality attribute. We use an experimental auction market to investigate how inconsistency in tenderness affects consumers’ willingness to pay (WTP) for beef. We find that both the level and the spread of tenderness affect consumers’ WTP for beef. Categorization the beef into various classes of tenderness increased the total value of the beef by 8%, which suggests that improved tenderness labeling may be a profitable strategy.
Tipo: Conference Paper or Presentation Palavras-chave: Beef tenderness; Consumer demand; Experimental auction; Marketing; Risk aversion; Consumer/Household Economics; C91; D12; D8; Q13.
Ano: 2005 URL: http://purl.umn.edu/24553
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GUARANTEED TENDER BEEF: OPPORTUNITIES AND CHALLENGES FOR A DIFFERENTIATED AGRICULTURAL PRODUCT AgEcon
Carriquiry, Miguel A..
Replaced with revised copy September 28, 2004
Tipo: Working or Discussion Paper Palavras-chave: Beef tenderness; Guaranteed tender beef; Imperfect testing; Niche marketing; Product differentiation; Quality uncertainty; Value-added agriculture; Livestock Production/Industries.
Ano: 2004 URL: http://purl.umn.edu/18437
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Immunocastration on performance and meat quality of Bos indicus (Nellore) cattle under different nutritional systems Scientia Agricola
Jacinto-Valderrama,Rickyn Alexander; Sampaio,Guilherme Sicca Lopes; Lima,Maria Lucia Pereira; Cyrillo,Joslaine Noely dos Santos Gonçalves; Pflanzer,Sergio Bertelli.
ABSTRACT: The present study aimed to evaluate the effects of immunocastration on the animal growth, carcass traits, and meat quality of Nellore cattle receiving or not Ionophore supplementation at pasture or pasture with concentrate (semi-feedlot). The first experiment (Pasture) was carried out during the rainy season, while the second (supplemented = Semi-feedlot) was conducted during the dry season. In each assessment, 60 males were allocated into three treatments, in a completely randomized design: non-castrated, immunocastrated (anti-gonadotropin-releasing hormone vaccine), and immunocastrated animals receiving ionophore. The highly energetic supplemented diet was prepared using 85 % corn and 10 % soybean meal at 1 % body weight, while the ionophore...
Tipo: Info:eu-repo/semantics/article Palavras-chave: DFD; Beef tenderness; Marbling; Grown performance; Ionophores.
Ano: 2021 URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-90162021000200901
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