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| Bogue, Joe; Troy, Amy-jane. |
| New product development (NPD) has a significant role to play in the rapidly evolving food supply chain where firms wish to utilise innovative novel ingredients to meet consumers’ increased needs for healthier foods. It is a knowledge intensive process where the generation of new ideas and concepts requires detailed knowledge of both products and consumers. Beta-glucan, a novel soluble fibre, is of major interest to global food firms for its ability to increase the functionality of food and beverage products through increasing the soluble fibre content. The determination of intrinsic and extrinsic product attributes that maximise consumer acceptance of beta-glucan enriched products is largely dependant on a market-oriented NPD process. This study utilised a... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Knowledge Management; Market orientation; Conjoint Analysis; Beta-glucan.; Food Consumption/Nutrition/Food Safety. |
| Ano: 2009 |
URL: http://purl.umn.edu/57984 |
