A Red List assessment is insufficient to determine priorities for ex situ conservation in large genera such as Rhododendron, where there may be hundreds of taxa in any one Red List category. We have utilised an analysis of the geographic origins of 1?215 taxa of Rhododendron (Ericaceae) as a method to prioritise Red List taxa for ex situ conservation. This analysis includes descriptions of distribution and endemism by country of origin, analysis of the incidence of the 715 Red List taxa by country of origin, and determination of the extent to which taxa from each country of origin are in cultivation. We determined that of 30 countries of origin and a ‘Europe’ aggregate, 24 origins contain Red List taxa. Of those 24 origins, 17 origins and ‘Europe’ have... |