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Consumer Preferences for Attributes of Organic Processed Foods: The Case of Soymilk In the United States AgEcon
Zheng, Yue; Peterson, Hikaru Hanawa; Li, Xianghong.
Organic soymilk has been one of the fastest growing products in the organic food sector in recent years. Due to the shortage of domestically grown organic soybeans, outsourcing became a practice in the industry. It was estimated by some industry insiders that about 50% of organic soybeans consumed in the United States were imported from China (Cornucopia Institute, 2009). In 2009, the Organic Consumers Association called for a boycott of Silk products because it was reported that Silk, the dominant national brand in organic soymilk market, sourced organic soybeans from China and Brazil based on disputable standards. Under public pressure, Silk brand soymilk started to substitute U.S. grown non-genetically modified (GM) soybeans for imported organic...
Tipo: Conference Paper or Presentation Palavras-chave: Organic Processed Food; Willingness to Pay Estimation; Country of Origins; Brand Preferences; Consumer/Household Economics; Demand and Price Analysis; Marketing.
Ano: 2011 URL: http://purl.umn.edu/103737
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