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Do Consumers Trust the National Inspection Exemption Brands? Evidence from Infant Formula in China AgEcon
Jin, Yanhong H.; Lin, Liguo; Yao, Lan.
Consumers are often uncertain about product quality and have to rely on different information, either given or pursued, to assess quality. Developing countries may lack institutional and technical resources to rigorously monitor and enforce product quality standards and/or to implement market-based instruments where market failures are common. The information-based instruments on product quality may work well in these countries as they reduce information asymmetry between firms and consumers. This study investigates one particular information-based instrument, the National Inspection Exemption (NIE) system in China. China launched the National Inspection Exemption (NIE) System in various industries in 2000 to award firms who are in compliance with the...
Tipo: Conference Paper or Presentation Palavras-chave: Brand choice; Food safety; Product quality; National inspection exemption; Quality standards; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics.
Ano: 2011 URL: http://purl.umn.edu/103766
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