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Registros recuperados: 5
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Assessing Agricultural Input Brand Loyalty Among U.S. Mid-Size and Commercial Producers AgEcon
Harbor, Anetra L.; Martin, Marshall A.; Akridge, Jay T..
This study explores the prevalence and determinants of brand loyalty for agricultural input products. Results suggest that loyalty for both expendable and capital inputs is high among commercial farmers. Farmer attitudes, beliefs, and some demographic characteristics are useful identifiers of brand loyal farmers.
Tipo: Conference Paper or Presentation Palavras-chave: Brand loyalty; Capital inputs; Expendable inputs; Farmer purchase decisions; Farm Management.
Ano: 2006 URL: http://purl.umn.edu/21460
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Do private labels generate customer loyalty in food retailing? AgEcon
Wettstein, Nadine; Brosig, Stephan; Glauben, Thomas; Hanf, Jon Henrich; Loy, Jens-Peter.
The increase of private labels in food retailing and retailers' high expenditures for establishing them raise one central question: Do consumers really consider private labels as "real" brands and develop loyalty towards them. We analyse a four year panel data set on frozen pizza purchases to study differences in consumers' repurchasing behaviour between two strong national brands and private labels. In sum, our results show significant differences. However, the observable repurchase behaviour can not fully reflect the attitudinal component of brand loyalty. So subsequently, we present potential approaches to identify the underlying attitudinal component.
Tipo: Conference Paper or Presentation Palavras-chave: Food retailing; Private labels; Brand loyalty; Panel data; Hazard analysis; Consumer/Household Economics; Marketing.
Ano: 2009 URL: http://purl.umn.edu/53265
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Assessing Input Brand Loyalty among U.S. Agricultural Producers AgEcon
Harbor, Anetra L.; Martin, Marshall A.; Akridge, Jay T..
This study explores the prevalence and determinants of brand loyalty for agricultural input products. Results suggest that loyalty for both expendable and capital inputs is high among commercial agricultural producers in the United States. Producer attitudes, beliefs, and some demographic characteristics are useful identifiers of brand loyalty among commercial producers.
Tipo: Journal Article Palavras-chave: Brand loyalty; Dealer loyalty; Capital inputs; Expendable inputs; Farmer purchase decisions; Agricultural Finance; Consumer/Household Economics; Marketing; Q10; Q13; Q14.
Ano: 2008 URL: http://purl.umn.edu/53626
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Fast Food, Addiction, and Market Power AgEcon
Richards, Timothy J.; Patterson, Paul M.; Hamilton, Stephen F..
Many attribute the rise in obesity since the early 1980's to the overconsumption of fast food. A dynamic model of a different-product industry equilibrium shows that a firm with market power will price below marginal cost in a steady-state equilibrium. A spatial hedonic pricing model is used to test whether fast food firms set prices in order to exploit their inherent addictiveness. The results show that firms price products dense in addictive nutrients below marginal cost, but price products high in nonaddictive nutrients higher than would be the case in perfect competition.
Tipo: Journal Article Palavras-chave: Addiction; Brand loyalty; Fast food; Generalized method of moments; Hedonic pricing; Nutrients; Shadow values; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety.
Ano: 2007 URL: http://purl.umn.edu/7077
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Do Private Labels Generate Loyalty? Empirical Evidence for German Frozen Pizza AgEcon
Wettstein, Nadine; Brosig, Stephan; Glauben, Thomas; Hanf, Jon Henrich; Loy, Jens-Peter.
www.ifama.org
Tipo: Journal Article Palavras-chave: Food retailing; Private labels; Brand loyalty; Panel data; Hazard analysis; Consumer/Household Economics; Demand and Price Analysis; Institutional and Behavioral Economics; Marketing.
Ano: 2009 URL: http://purl.umn.edu/92572
Registros recuperados: 5
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