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Farm Animal Welfare, Consumer Willingness to Pay, and Trust: Results of a Cross-National Survey AgEcon
Nocella, Giuseppe; Hubbard, Lionel J.; Scarpa, Riccardo.
Higher animal welfare standards increase costs along the supply chain of certified animal-friendly products (AFP). Since the market outcome of certified AFP depends on consumer confidence toward supply chain operators complying with these standards, the role of trust in consumer willingness-to-pay (WTP) for AFP is paramount. Results from a contingent valuation survey administered in five European Union countries show that WTP estimates were sensitive to robust measures of consumer trust for certified AFP. Deriving the WTP effect of a single food category on total food expenditure is difficult for survey respondents; hence, a budget approach was employed to facilitate this process.
Tipo: Conference Paper or Presentation Palavras-chave: Animal welfare; Certification; Consumer trust; WTP; Budget approach; Crop Production/Industries; Environmental Economics and Policy; Farm Management; Livestock Production/Industries; C81; Q13; Q18.
Ano: 2010 URL: http://purl.umn.edu/96832
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