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Does the country-of-origin (COO) of food products influence consumer evaluations? An empirical examination of ham and cheese AgEcon
Krystallis, Athanasios; Chryssochoidis, George M..
The present study attempts to assess the impact of the COO effect on the evaluation of specific food products by Greek consumers. This issue has been examined exhaustively in the international literature, albeit very few studies concern food products. A particular effort is geared towards measuring consumers' ethnocentric tendency as antecedent to the appearance of the COO effect and examining the level at which the latter is activated (product or attribute- specific). In this respect, consumer attitude (dis)similarities towards product types are analysed with exploratory and confirmatory factor analyses. Data were collected though personal interviews with a sample of 274 respondents, which compared two food products of Greek origin (ham and yellow cheese)...
Tipo: Conference Paper or Presentation Palavras-chave: Ethnocentrism; CET- SCALE; Food- related COO effect; Confirmatory factor analysis; Consumer/Household Economics.
Ano: 2006 URL: http://purl.umn.edu/10027
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