Home Itens selecionados Provedores de dados OAI Créditos Sobre Ajuda

			Busca avançada
	Provedor de dados AgEcon (5) Autor Chavas, Jean-Paul (2) Dhar, Tirtha Pratim (2) Gould, Brian W. (2) Berning, Joshua P. (1) Cotterill, Ronald W. (1) Liu, Yizao (1) Lopez, Rigoberto A. (1) Xiaoou, Liu (1) Zhu, Chen (1) Mais... Palavra-chave Carbonated soft drinks (5) Demand and Price Analysis (4) Agricultural and Food Policy (2) D12 (2) Food Consumption/Nutrition/Food Safety (2) Q18 (2) Advertising (1) Advertising restrictions (1) Almost Ideal Demand System (1) Competition (1) Conjectural variations (1) Consumer behavior (1) Consumer/Household Economics (1) Demand (1) Demand system (1) Endogeneity (1) Food Security and Poverty (1) Health Economics and Policy (1) I18 (1) Industrial Organization (1) Mais... Tipo do documento Conference Paper or Presentation (2) Working or Discussion Paper (2) Presentation (1) Ano 2012 (1) 2010 (1) 2009 (1) 2002 (2) País United States (5) Idioma Inglês (5)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 5 Primeira ... 1 ... Última An Econometric Analysis of Brand Level Strategic Pricing Between Coca Cola and Pepsi Inc. AgEcon Dhar, Tirtha Pratim; Chavas, Jean-Paul; Cotterill, Ronald W.; Gould, Brian W.. Market structure and strategic pricing for leading brands sold by Coca Cola and Pepsi Inc. are investigated in the context of a flexible demand specification and structural price equations. This approach is more general than prior studies that rely upon linear approximations and interactions of an inherently nonlinear problem. We test for Bertrand equilibrium, Stackelberg equilibrium, collusion, and a general conjectural variation (CV) specification. This nonlinear Full Information Maximum Likelihood (FIML) estimation approach provides useful information on the nature of imperfect competition and the extent of market power. Tipo: Working or Discussion Paper Palavras-chave: Market structure; Strategic pricing; Conjectural variations; Price reaction; Carbonated soft drinks; Demand and Price Analysis. Ano: 2002 URL: http://purl.umn.edu/25231 VOLUNTARY RESTRICTIONS ON TELEVISION ADVERTISING FOR CARBONATED SOFT DRINKS: THE IMPACT ON CONSUMER DEMAND AgEcon Berning, Joshua P.. The health implications and costs associated with increasing levels of obesity are a widespread global issue. In the United States, there is a growing interest in identifying methods to reduce obesity levels. Particular focus has been given to advertisements for unhealthy foods, especially advertisements directed at young children as a number of studies conclude that advertising influences the perceptions, requests and short-term consumption behavior of young children. Recently, several of the largest global food producers began voluntary selfregulation of their advertisements to children under the age of 12. The group of participants includes the two largest carbonated soft drink (CSD) manufacturers. We estimate the demand for CSDs in the US over 15... Tipo: Conference Paper or Presentation Palavras-chave: Advertising restrictions; Demand system; Carbonated soft drinks; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Health Economics and Policy; Q18; D12. Ano: 2010 URL: http://purl.umn.edu/116418 Rational Addiction Evidence From Carbonated Soft Drinks AgEcon Xiaoou, Liu. This paper applies the Becker-Murphy (1988) theory of rational addiction to the case of carbonated soft drinks, using a time-varying parameter model and scanner data from 46 U.S. cities. Empirical results provide strong evidence that carbonated soft drinks are rationally addictive, thus opening the door to taxation and regulation. Taking rational addition into account, estimated demand elasticities are much lower than previous estimates using scanner data. Tipo: Conference Paper or Presentation Palavras-chave: Rational addiction; Carbonated soft drinks; Time-varying parameter model; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety. Ano: 2009 URL: http://purl.umn.edu/51620 An Empirical Assessment of Endogeneity Issues In Demand Analysis for Differentiated Products AgEcon Dhar, Tirtha Pratim; Chavas, Jean-Paul; Gould, Brian W.. This article explores the issue of price and expenditure endogeneity in empirical demand analysis. The analysis focuses on the US carbonated soft drink market. We test the null hypothesis that price and expenditures are exogenous in the demand for carbonated soft drinks. Using an Almost Ideal Demand System (AIDS) specification, we strongly reject exogeneity for both prices and expenditures. We find that accounting for price/expenditures endogeneity significantly impacts demand elasticity estimates. We also evaluate the implications of endogeneity issues for testing weak separability. Tipo: Working or Discussion Paper Palavras-chave: Endogeneity; Separability; Carbonated soft drinks; Almost Ideal Demand System; Demand and Price Analysis. Ano: 2002 URL: http://purl.umn.edu/25227 Television Advertising and Soda Demand AgEcon Lopez, Rigoberto A.; Liu, Yizao; Zhu, Chen. This study examines the effects of television advertising on consumer demand for carbonated soft drinks using a random coefficients logit model (BLP) with household and advertising data from seven U.S. cities over a three year period. We find that advertising decreases the price elasticity of demand, indicating that advertising plays predominantly a persuasive, therefore anti-competitive role in this market. Further results show that brand spillover effects are significant and that measuring advertising with gross rating points (GRPs) outperforms measuring it with expenditures, as is conventionally done. Finally, simulation results indicate that eliminating all television advertising would lower market shares of sodas as consumers migrate to other... Tipo: Presentation Palavras-chave: Advertising; Demand; Competition; Consumer behavior; Sodas; Carbonated soft drinks; Demand and Price Analysis; Industrial Organization; Marketing; D12; L66; Q18; I18. Ano: 2012 URL: http://purl.umn.edu/124445 Registros recuperados: 5 Primeira ... 1 ... Última

Empresa Brasileira de Pesquisa Agropecuária - Embrapa Todos os direitos reservados, conforme Lei n° 9.610 Política de Privacidade Área restrita		Embrapa Parque Estação Biológica - PqEB s/n° Brasília, DF - Brasil - CEP 70770-901 Fone: (61) 3448-4433 - Fax: (61) 3448-4890 / 3448-4891 SAC: https://www.embrapa.br/fale-conosco