| During the last decade the Greek fish market experienced significant changes affecting both the supply and the demand of fish. Fisheries have faced significant problems, such as overfishing and low productivity. Similarly, the undoubtedly rapid development of the aquaculture sector was followed by an intense competition and low prices for fish. On the other hand, the traditional Greek consumer’s attitude on fish products is rapidly changing mainly due to socio-economic factors. Within this framework, the consumers play a critical role that of being the link between supply and demand. Thus, the analysis of the consumer’s attitude concerning basic quality and marketing aspects on marine captured and farmed fish market could be a useful tool towards a more... |
