The relationships between retailers and producers are considered for understanding the determinants of quality, variety and prices. In the food sector, some issues have been extensively studied: impacts of private labels, supply contracts, price transmission. Despite an increasing role, the implementation of “Category management” (CM) has been less studied. CM belongs to a set of methods based on the concepts of Efficient Consumer Response and Supply Chain Management which have been widely implemented by large retailers and thus have changed the relationships among actors in the food chain. As a part of this evolution, Category Captain’s concept (CC) involves a commitment between a retailer and one of the suppliers who receives decision-making power over... |