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Analysis of the causes of price fluctuations of dairy products at individual levels of the product vertical AgEcon
Gebeltova, Zdenka.
The paper analyzes the reasons for the prices of milk and milk products in the Czech Republic for the period 2008 – 2009. In January 2008, the purchase price of raw milk was 10.08 CZK/l, and in the subsequent period it began to decline. At the end of 2008, the price was more than 3 crowns lower, and still the decrease continued. The research determined that the essential reason for the price fluctuations is the impact of the economic crisis. A substantial portion of the article was devoted to analyzing the behavior of supermarket chains toward their suppliers. It was discovered that even here there is a lot of room for the creation of pricing policy. Margin trading networks up to 25% of the delivered goods. Price negotiations affect the position papers in...
Tipo: Journal Article Palavras-chave: Milk; Price depression; Price scissors; Chain store; Retail revenues from food; Self-sufficiency.; Food Consumption/Nutrition/Food Safety; Production Economics; GA; IN.
Ano: 2010 URL: http://purl.umn.edu/96872
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Consumer association in the Dunaszerdahely district food trade AgEcon
Vegh, Katalin.
The three types of Jednota Slovensko COOP chain store consists of 2388 units. Of these, 67, which compete successfully with “Western” chain stores, can be found in the Dunaszerdahely district examined. The advantage of the association network units is their closeness to and knowledge about their consumers. Among their weaknesses, the primary ones are shortcomings in logistics and marketing. With its 38% share, the association holds the strongest position among small retail chain stores. It can further increase its market share by freeing its units from the burdens of storage, processing and packing.
Tipo: Journal Article Palavras-chave: Food retail; Chain store; Marketing strategy; Own brand; Agribusiness; Marketing.
Ano: 2008 URL: http://purl.umn.edu/53972
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