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FOGYASZTÓI ATTITŰDÖK TÁPLÁLKOZÁSI ELŐNYÖKKEL KAPCSOLATBAN 31
Szakaly, Zoltan; Szigeti, Orsolya; Szente, Viktoria.
In the last few decades the number of civilization diseases has surged and mortality rate caused by them has been responsible for most deaths for a long time. Researches found out that it is the new way of life of people that is responsible for it. Study outlines the reasons for the development of health-protective foods, then it makes the notion of functional foods and the market facts that hinder their spread clear. Authors analyse the basic model of nutrimarketing and they outline the consequent business and collective marketing tasks. Supporting it we launched a representative survey with 402 people to test the consumers’ judgement. For all the consumers clear and chemical free features came to the first place. 4.66 value on a 1-5 scale proves that...
Tipo: Book Palavras-chave: Fogyasztói szokásváltozás; Felmérés; Statisztikai vizsgálatok; Csoportképzés; Changes in consumer behaviour; Survey; Statistical analyses; Agribusiness; Marketing.
Ano: 2008 URL: http://purl.umn.edu/43309
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