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Actual Media Reports on GM Foods and Chinese Consumers' Willingness to Pay for GM Soybean Oil AgEcon
Hu, Wuyang; Zhong, Funing; Ding, Yulian.
Information has been proven to have significant impacts on consumers' behavior and willingness to pay (WTP). In this study, information on GM soybean oil is given in the form of real-life cases involving GM food. These cases recorded from actual media reports. Using a hybrid of the double-bounded and payment care elicitation approaches, Chinese consumers' WTP for soybean oil is examined both before and after these cases are presented to them. Results indicate that media reports on positive cases do not increase consumers' WTP significantly, while reports on negative cases drastically lower their WTP.
Tipo: Journal Article Palavras-chave: Chinese consumers; Double-bounded; Soybean oil; Willingness to pay; Consumer/Household Economics; Demand and Price Analysis.
Ano: 2006 URL: http://purl.umn.edu/8612
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Use of Spike Models in Measuring Consumers' Willingness to Pay for Non-GM Oil AgEcon
Hu, Wuyang.
In this paper, Chinese consumers' preferences and their willingness to pay (WTP) for non-genetically modified (GM) vegetable oil were elicited by a payment card approach. In addition to the conventional model, spike models, which were originally developed to evaluate public goods, were adopted in this paper. These spike models recognize the possibility of zero WTP and provide opportunities to analyze two correlated decision stages: whether to pay a premium for non-GM oil and how much the premium is. Results show that consumers behaved consistently in the two decision stages and there is a premium associated with non-GM oil.
Tipo: Journal Article Palavras-chave: Chinese consumers; Non-genetically modified oil; Spike models; Willingness to pay; Food Consumption/Nutrition/Food Safety; Q13; D12; C25.
Ano: 2006 URL: http://purl.umn.edu/43786
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