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Strategien der deutschen und französischen Ernährungsindustrie und deren Auswirkungen auf die Wettbewerbsposition AgEcon
Weindlmaier, Hannes; Floriot, Jean-Louis.
Based on an analysis of selected determinants for the competitiveness and of strategies of the food industries the contribution illustrates similarities and major differences between the food industries of these two countries. It is shown that in both countries measures are necessary to further improve competitiveness. Important strategic means are the continuation of structural change, the strengthening of the position of co-operatives, a consequent orientation towards market developments and a stronger internationalisation.
Tipo: Journal Article Palavras-chave: Food industry; Food-retail trade; Competitiveness; Competitive strategies; Internationalisation; Agribusiness.
Ano: 2001 URL: http://purl.umn.edu/98762
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The U.S. Food Marketing System: Recent Developments, 1997-2006 AgEcon
Martinez, Stephen W..
Major recent developments in the U.S. food system include the increasing presence of nontraditional grocery retailers, such as supercenters and drugstores, and competitive responses by traditional grocers, such as supermarket chains. These developments have contributed to sharp increases in concentration in the grocery retail sector, changing conventional relationships among retailers, wholesalers, and manufacturers. In such a competitive domestic food market, food companies are attempting to differentiate themselves from the competition by reporting voluntary activities that demonstrate social responsibility and by more-tailored advertising campaigns and product offerings.
Tipo: Report Palavras-chave: Food marketing system; Food manufacturing; Food distributors; Concentration; Corporate social responsibility; Competitive strategies; Agricultural and Food Policy; Marketing.
Ano: 2007 URL: http://purl.umn.edu/55962
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