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U.S. Consumers’ Preference and Willingness to Pay for Country-of-Origin-Labeled Beef Steak and Food Safety Enhancements AgEcon
Lim, Kar Ho; Maynard, Leigh J.; Hu, Wuyang; Goddard, Ellen W..
The mandatory Country of Origin Labeling (COOL) troubles beef exporters to the U.S. This study evaluates the extent that U.S. consumers are receptive to imported steak and their perception of food safety level of beef from various countries. In addition, using conjoint analysis, willingness to pay for strip loin steak from Australia, Canada and the United States is estimated along with several increasingly important food safeties and quality attributes in beef. We find that on average U.S. consumers are willing to pay significantly less for imported steaks.
Tipo: Conference Paper or Presentation Palavras-chave: Beef; Consumer preferences; Country-of-origin labeling; Conjoint experiment; Willingness to pay; Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; International Relations/Trade; Livestock Production/Industries.
Ano: 2011 URL: http://purl.umn.edu/103385
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Consumer Acceptance and Willingness to Pay for Blueberry Products with Nonconventional Attributes AgEcon
Hu, Wuyang; Woods, Timothy A.; Bastin, Sandra.
Consumer acceptance and willingness to pay for three nonconventional attributes associated with six processed blueberry products was examined through an in-store conjoint experiment survey. Both credence and experience attributes were considered, including whether the products were produced locally, and whether they were organic or sugar-free. The results indicate heterogeneity in consumer preference and willingness to pay for different attributes across product categories. Local products and organic formulations generally received positive willingness to pay across all products. This information has implications for blueberry growers and retailers who are trying to create and position value-added products for maximum revenue.
Tipo: Journal Article Palavras-chave: Blueberries; Conjoint experiment; Kentucky; Willingness to pay; Agribusiness; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; D12; Q13.
Ano: 2009 URL: http://purl.umn.edu/48753
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Modeling Yeah- and Nay-Saying to Alternatives in Conjoint Experiments AgEcon
Hu, Wuyang.
Using a series of hurdle choice models, this study considers both nay-saying and yeah-saying to alternatives offered in a conjoint experiment. These behaviors are characterized by respondents persistently choosing the no-choice alternative or choosing at least one of the non-empty options offered in a survey. Results show that jointly consider nay-saying and yeah-saying in a two-hurdle model drastically improves model fit; welfare implications based on hurdle models are also different from those based on models without hurdle specification.
Tipo: Conference Paper or Presentation Palavras-chave: Conjoint experiment; Hurdle choice model; Yeah and nay-saying; Research Methods/ Statistical Methods; D12; C25.
Ano: 2008 URL: http://purl.umn.edu/6346
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