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| Ceolin, Alessandra Carla; Pereira, Paulo Rodrigo; Correa, Augusto Faria; Abicht, Alexandre Melo. |
| Este estudo foi realizado nas propriedades rurais de estrutiocultores da região metropolitana de Porto Alegre, na cooperativa CPARS e com os clientes de uma churrascaria da cidade, com o objetivo de verificar se a carne de avestruz seria bem aceita pelo consumidor e como esse percebe as semelhanças e diferenças dessa carne, além de fornecer subsídios para as estratégias de comercialização da cooperativa. Para execução deste artigo foi realizada uma visita de campo, entrevistas aos produtores rurais e a um gestor da cooperativa, a fim de entender como está sendo a comercialização e divulgação da carne de avestruz. Após, foram realizadas entrevistas, através de questionários a diversos clientes da churrascaria para verificar a percepção do consumidor quanto... |
| Tipo: Presentation |
Palavras-chave: Percepção do Consumidor; Marketing; Estrutiocultura; Cooperativismo; Consumer Perception; Marketing; Ostrich Breeders; Co-operativism; Livestock Production/Industries. |
| Ano: 2008 |
URL: http://purl.umn.edu/118715 |
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| Owusu, Victor; Owusu, Michael Anifori. |
| This paper examines the market potential for fresh organic lettuce and water melon with a recently collected data on consumers from Kumasi metropolis of Ghana. Using a doublebounded dichotomous choice contingent valuation technique, consumer’s willingness to pay is estimated with a Tobit model to address the zero willingness to pay responses in the sample data. As much as 71% of the consumers are willing to pay over 50% price premiums for organic vegetables and over 82% are willing to pay 1%–50% price premiums for organic fruits. The empirical results indicate that human capital, product attributes and consumer perception influence consumers’ willing to pay for organic food products. The estimated market potential for organic fruit is GH¢32,117,113 (US$... |
| Tipo: Journal Article |
Palavras-chave: Willingness to Pay; Price Premium; Organic Products; Consumer Perception; Market Potential; Africa; Crop Production/Industries. |
| Ano: 2010 |
URL: http://purl.umn.edu/95955 |
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| van Rijswijk, Wendy; Frewer, Lynn J.. |
| It is not yet understood whether the implementation of traceability systems can contribute towards restoring consumer confidence in food quality and safety, one of the goals of the European Food Law. To date, little is known about how consumers perceive the role and potential impact of traceability within the supply chain. This paper aims to provide insight into how traceability information can offer guarantees of food quality and safety, and contribute towards increased consumer confidence. Data, collected in four EU countries, examines salient cognitions and attitudes that underpin consumer beliefs about product traceability that will influence their decision making. It will link traceability- related food attributes to perceived benefits (in terms of... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Traceability; Consumer Perception; Food Safety; Food Quality; Food Consumption/Nutrition/Food Safety. |
| Ano: 2006 |
URL: http://purl.umn.edu/10061 |
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