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	Provedor de dados AgEcon (1) Autor Akpinar, Goksel (1) Gul, Mevlut (1) Gulcan, Sinem (1) Palavra-chave Agribusiness (1) Agricultural and Food Policy (1) Consumer Satisfaction (1) Farm Management (1) Food Consumption/Nutrition/Food Safety (1) Food Retailing (1) International Development (1) International Relations/Trade (1) Supermarket (1) Turkey (1) Mais... Tipo do documento Presentation (1) Ano 2011 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última An Assessment of Consumer Satisfaction for Food Retail Chains: A Case Study from Turkey AgEcon Akpinar, Goksel; Gul, Mevlut; Gulcan, Sinem. Consumer oriented marketing concept appeared to be effective in accordance to the shift from the traditional marketing approach to the modern marketing approach. This process brings about the concept of customer value in retail food sector as it is the case in other sectors. The rise in number and variety of shopping units that operate in the retail market drives firms into value based marketing concept. Due to the positive effect on the relationship between customer value and customer satisfaction, measuring customer satisfaction in order to increase customer value in sector has gained importance. This study is focuses on determination of satisfaction level of customers who make shopping in local and national supermarket chains operating in retail food... Tipo: Presentation Palavras-chave: Food Retailing; Supermarket; Consumer Satisfaction; Turkey; Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; International Development; International Relations/Trade. Ano: 2011 URL: http://purl.umn.edu/121995 Registros recuperados: 1 Primeira ... 1 ... Última

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