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Nutrition and health claims – call for and justification of governmental intervention from the consumers’ perspective AgEcon
Hartmann, Monika; Lensch, Anne Katrin; Simons, Johannes; Thrams, Sylvia.
In December 2006 the Regulation (EC) No. 1924/2006 on the use of nutrition and health claims (NHCs) on foods was enacted in order to prevent consumer deception and to harmonise law within the EU. Against this background, this paper analyses the potential costs and benefits linked with NHCs and the necessity for governmental intervention to regulate NHCs within a theoretical and empirical framework. The theoretical investigation shows that NHCs can induce direct economic effects as well as spillover effects in the market of information. Whether those effects are beneficial or adverse depends on the truthfulness of the NHCs, and consumers’ perception and processing of such claims. As self regulatory forces of the market might not be sufficient to prevent...
Tipo: Journal Article Palavras-chave: Nutrition and health claims; Consumer deception; Information economics; Market transparency; Consumer protection policy; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety.
Ano: 2008 URL: http://purl.umn.edu/97545
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