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| Silveira, Ana Carla Prado da; Sousa, Magno de; Pereira, Rosemary Gualberto F.A.. |
| Reduction in coffee consumption has required from coffee organizations the development of marketing techniques so as to creating value to their product as well as reaching consumer’s satisfaction. This work aimed at identifying questions on coffee consumers’ desires, perceptions, preferences and habits in Lavras, MG. The conclusive/descriptive research model was used, by means of which primary data were gathered through personal/individual surveys using structured questionnaires. It was verified that consumers are not loyal to coffee brands and that the determining factors in theirs choices are taste, price and yelding. Packaging must feature information on production site, manufacture and expiration dates, type, product classification, as well as... |
| Tipo: Journal Article |
Palavras-chave: Marketing; Satisfaction; Consumer.; Consumer/Household Economics. |
| Ano: 2002 |
URL: http://purl.umn.edu/45267 |
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| Gameiro, Augusto Hauber; Gameiro, Mariana Bombo Perozzi. |
| Despite the well-known idea that rice is a commodity and thus it is unlikely to be differentiated, there is a large number of rice products available in the retail market, with different classification, standards, packages, brands etc. It can be observed significant variation in their prices, considering the brands, manufacturers, stores and also when the same product is considered in a short interval of time. Before these findings, we asked what the effects of rice purchasing strategies are over consumers’ expenditures. This paper proposes a mathematical model to simulate the decision process of rice purchasing by consumers with different preferences, in front of products available in supermarkets in a city of Sao Paulo state and another in Rio Grande do... |
| Tipo: Journal Article |
Palavras-chave: Rice; Brand; Retail; Preference; Consumer.; Agribusiness; D12.. |
| Ano: 2008 |
URL: http://purl.umn.edu/61196 |
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