| Prion diseases have raised concerns in consumer’s minds about food safety associated with meat world-wide. Bovine Spongiform Encephalopathy (BSE) and Chronic Wasting Disease (CWD) both exist in Canada and consumer markets for beef, bison, elk and deer may have been affected by the diseases. While numerous studies have examined Canadian consumer beef purchasing behavior in the presence of BSE (Lomeli (2005), John(2007)), no examination of the impact of the animal diseases on consumer behavior for households who consume bison, elk and venison as part of their protein intake has been undertaken. In this study, meat consumption behavior for these specific households is examined, in particular, examining meat substitution possibilities between the exotic meats... |
