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Media Impact of Nutrition Information on Food Choice AgEcon
Shiratori, Sakiko; Kinsey, Jean D..
This study estimated the impact of nutrition information provided by popular media on consumers’ purchases in U.S. grocery stores, taking omega-3 fortified eggs as an example. The media index was constructed from multiple information sources by utilizing computer-coded content analysis. Their probability of purchasing omega-3 eggs between 1998 and 2007 based on household-level scanner data was analyzed by logistic regression models to incorporate elements of information effects. The results showed the significant positive impact of nutritional information from the popular media on consumers’ food choices, thus publishing in popular media can be an effective communication approach to promote consumers’ health.
Tipo: Conference Paper or Presentation Palavras-chave: Consumer Economics; Content Analysis; Functional Food; Information economics; Logit; Omega-3 Fatty Acids; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; D12; D83.
Ano: 2011 URL: http://purl.umn.edu/103850
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The Impact of Media Coverage on Proposed Strategies for Preventing Future Food Scandals AgEcon
Bohm, Justus; Schulze, Holger; Kleinschmit, Daniela; Spiller, Achim; Nowak, Beate.
At the beginning of the year 2005 the German meat industry frequently featured in the media with reports on tainted meat. Since then, a huge number of new problems concerning meat production and trade have arisen which have uncovered weaknesses in food quality control, and highlighted the explosive nature of this subject matter. It is unclear what effect the media involvement has had on the political process of regulatory decision-making in the food industry, and to what extent it has influenced this process. The following article examines these issues with regard to the presentation of food safety scandals in the media, as the role of press coverage will continue to increase in importance in the coming years. This research is based on the content analysis...
Tipo: Conference Paper or Presentation Palavras-chave: Media Analysis; Political Decision Making; Media Effects; Tainted Meat; Content Analysis; Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Political Economy; Productivity Analysis; Risk and Uncertainty.
Ano: 2009 URL: http://purl.umn.edu/59190
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Food Commercials and Kids: Characterizing Advertising Content of Children's Online Television Programs AgEcon
Penn, Jerrod; Staley, Daniel; Smith, Chaquenta; Saghaian, Sayed H..
Internet marketing has gained attention as a new medium to advertise food products to children. This study examines the prevalence of food marketing during children's television programs that are available on the internet. While food is the largest product category advertised, commercials make up a smaller portion of episode time online compared to previous reports of television advertising.
Tipo: Conference Paper or Presentation Palavras-chave: Internet Food Marketing; Childhood Obesity; Content Analysis; Food Consumption/Nutrition/Food Safety; Marketing.
Ano: 2011 URL: http://purl.umn.edu/103621
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