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Dopico, Domingo Calvo; Olsen, Svein Ottar; Tudoran, Alina. |
Fish and seafood products represent a very healthy food, low in saturated fats and offer an excellent source of protein essential for our health. However, very often, consumer behaviour would seem to infer that seafood products do not rank particularly highly in terms of preference, this being due to the perception of various physical and psychological costs, which represent barriers to consumption. Consequently, there is an opportunity to develop new tailor-made seafood products more adapted to recent demand. The aim of this study is to analyse the overall preference of young consumers for such a new seafood product. The experiments were carried out in two European countries: Spain and Norway, with samples of 349 and 296 young people respectively. The... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Consumer behaviour; Preferences; Seafood; Convenience; Demand and Price Analysis. |
Ano: 2007 |
URL: http://purl.umn.edu/9412 |
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