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| Inderhees, Philipp; Theuvsen, Ludwig. |
| Today the European agrofood sector is increasingly confronted with the threats as well as the opportunities of liberalizing markets. Therefore, competitiveness on global markets is becoming of paramount importance for European farmers. The challenges of global markets are accompanied by a growing array of new developments in farmers' economic and political environments, such as accelerating structural changes in the farm and agribusiness sectors, a new EU agricultural policy (decoupling and cross- compliance) and new market opportunities due to the breakthrough of renewable energies. In this paper we deal with strategic decision- making by German farmers who are confronted with new threats and opportunities. We develop a theoretical framework of strategic... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Competitive strategy; Cooperation; Corporate strategy; Farm management; Farm Management; Marketing. |
| Ano: 2006 |
URL: http://purl.umn.edu/10053 |
